From the Digital Hollywood conference, ffwd (pronounced “fast forward”), the company making the ever-expanding video web easier to navigate, today released an application for celebrities, companies, organizations and their fans to make relevant video content discoverable through their social networks.

Built on the Facebook Platform, ffwd’s new application continually imports an existing web video collection, no matter where it resides, to a Facebook Group or Page. The announcement reinforces ffwd’s support of the vision that web video must move toward a form of audience-driven social television.

To install a free beta version of the application, go to Facebook. After installation, page managers tell the application where on the web the existing video collection resides and it will automatically and continually pull from that collection to create a live feed on your Facebook page. Initially, ffwd will support videos hosted at YouTube and Brightcove, but will soon support over 250 other video sources and general RSS feeds.

“Facebook Pages are one of the best ways for real people to express the relevance of a brand in their lives, and ffwd now makes it easy to enrich that relationship with video,” said Patrick Koppula, CEO of ffwd.

For brand and group managers looking to easily package relevant programming into a virtual TV channel based on what is meaningful to their Facebook audience, ffwd now helps them incorporate that interactive content messaging directly into the user experience, which means instant video for their followers without ever having to leave Facebook.