When they launched only two years ago, the folks behind Mogulus had the vision of making everyone a “media mogul” via live streaming video on the Web.
Today, the company is being re-launched under the new brand name “Livestream” that’s much more descriptive of its leadership position in enabling streaming-video webcasts. The new image also includes a new logo and a new website.
With Livestream, anybody on the Internet who can connect a video camera to a computer can instantly stream live video worldwide, 24×7, via their own Livestream.com channels or to video players embedded on their own websites or social networks. To date, more than 300,000 people have registered and launched live video channels using Mogulus/Livestream since its introduction in 2007.
Further, the new name symbolizes management’s goal of becoming the destination for producers who want to share live, streaming video of their events easily, effortlessly and with the highest quality using existing computer hardware and webcams.
“Livestream is doing for live video streaming what YouTube did for on-demand video clips,” said Max Haot, Livestream CEO and co-founder. “While we didn’t invent live streaming, we’re removing the barriers – making live video production and streaming easy and affordable for anybody to use and experience.”
Livestream is available to producers and aspiring broadcasters two ways: as a free, advertising-supported service; and Livestream Pro, a premium service that provides producers advanced features with a white-label, graphics-neutral experience. It’s free of advertising employing a pay-for-usage model that starts at $350 per month.
In related news, the company announced that more than 1,000 producers and media companies are now using LiveStream Pro since its first introduction just five months ago. Well known Pro users include the World Economic Forum, C-Span, USA Today and “The Dog Whisperer” Cesar Millan.
Founded in 2007 as Mogulus, Livestream is based in New York and has already received a combined $12.7 million in funding from angel investors and Gannett Co. The company employs 40 and has an additional office in Bangalore, India.