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Employers Use LinkedIn Over Facebook and Twitter in the Hiring Process


Three-quarters of hiring managers check LinkedIn to research the credentials of job candidates, according to a Jump Start Social Media poll on how social media is being used in the hiring process. Of the hiring managers surveyed, 75% use LinkedIn, 48% use Facebook, and 26% use Twitter to research candidates before making a job offer.

“Social media is not only a great networking tool, it’s also a way for employers to perform reference checks on job candidates,” said Veronica Fielding, president of Digital Brand Expressions and its social media service for consumers, Jump Start Social Media. “Because LinkedIn is the most professionally oriented of the three, it tends to attract hiring managers who are doing due diligence.”

When it comes to sourcing job candidates, more hiring managers again prefer LinkedIn to Twitter and Facebook. Of the hiring managers surveyed, 66% of hiring managers visit LinkedIn, 23% visit Facebook and 16% use Twitter to find job candidates to fill openings.

“While social media sites are ideal ways of gaining more information on job candidates, hiring managers generally use job boards and more traditional methods of finding suitable resumes,” says Ms. Fielding. “Whether or not you are job hunting, you should be aware that your public profile is easily accessible so be sure to maintain a professional personal brand.”

“I prefer LinkedIn because its focus is on business connections and it allows you to see the professional beyond their resume. Utilizing social media tools enables hiring managers to assess whether a candidate is an appropriate fit for their organization. I mentor individuals to be conscientious of how they are representing their personal brand in this virtual space and to be certain that the statements they post support their personal brand.” says Rosina Racioppi, President of WOMEN Unlimited, Inc.

The experts at Jump Start Social Media offer these tips for using social media in the job-hunting process:

  • Become familiar with the popular social media sites so you can participate in important dialogues, including opportunities to network for jobs.
  • Start with one service, get comfortable with it, and branch out from there. The easiest, safest choice is LinkedIn because it has always been 100% business focused.
  • Share links to interesting news stories combined with a sentence of insight, and join groups (your alma mater, former employers, industry associations, etc.) in order to participate in online discussions with the other members.
  • Ask people in your network to introduce you to the people that they know. It’s these dynamic group interactions that help shape perceptions of you and your business acumen.
  • Make sure to finish your social media profiles and keep them updated.
  • If you are “tweeting” on Twitter, share links to stories, reports, interviews, etc. to which you add your insights.
  • Don’t overlook Facebook’s value as a way of keeping in touch and staying top of mind with the business connections you’ve made during your career.

The Jump Start Social Media survey polled 100 hiring managers at small, mid-sized and large companies. Polling was done by Digital Brand Expressions and InterBiznet.

About Social Guy

Social Guy
Social Guy is a tech buff, online entrepreneur and social animal. He is best-known as the Editor-in-Chief of SOCIABLE, the world’s leading social media news source. Social Guy's 7+ year career with SOCIABLE began when he joined as a blogger in August 2007. Guy’s work has been quoted or featured in media such as ZDNet, Examiner, Marketwatch, PC Magazine, Wired, CNET, and The New York Times.
  • Looking for a job is frustrating, depressing and seems like an endless cycle with little that is positive.

    This is especially true if your main job hunting tactic is “Click and Apply”.

    You know the one, everyday, checking out the different job boards, finding a job you are suitable for and then clicking on the link and applying for the job. Wondering why you are not getting called.

    And in fact you do know why, you are one of the thousands of other people doing the same thing. The reality is that the chances of getting a job with the “Click and Apply” tactic ranges from poor to useless.

    The best way to get a job is to be in front of an employer before they post the job, to be in front of the employer when they say to their staff, “Do you know anybody that can fill this job? “.

    Here are my top 10 job hunting tactics that start you along that path.Since this e-mail is intended to be short, I have only summarized them here, you can find more detail on my website ,

    Here is my list of top 10 Job Hunting Tactics:

    1. Have a list of the top 20 companies you want to work for. This doesn't mean limit your job hunt to these 20 companies, it means focus on this this list as your starting point. The focus will bring other opportunities to you. Make sure you know everything about these companies, Where they are growing, Where they are experiencing problems, Who their top 3 competitors are, Which recruiters they use, Where they have offices. Become an expert in these companies.
    2. Know 12 problems that you can solve in your 20 companies that increases sales or saves the company money. Companies hire people to solve business problems. If you know the problems you can solve, and how, then the you will be the person being hired.
    3. Know your three strengths. Yes, I know you can do many different things. But, there are three things you can do better than anybody else you know. Know what they are, know how well you do them. Using these three strengths are how you solve the 12 problems.
    4. Create a cover letter and resume for each of the 12 problems you can solve. These cover letters and resumes must demonstrate how you will solve the business problems. For every job opportunity that you discover, you will modify one of the 12 cover letters and resumes for the company.
    5. Write a White Paper that clearly demonstrates your knowledge of a topic. Use the white paper as a way of marketing yourself. The last page will be a brief summary of your experience. Have a different white paper for each of the twelve problems.
    6. Have a dollar budget to spend on getting a job. Getting a job is a marketing problem, nobody starts a marketing program without a budget. Decide how much money you are going to spend getting a job. The budget can include clothing, a website, job hunt training, getting your resume reviewed, and business cards, . The amount for each each item should be equivalent to how many days you can expect the item to save in finding a job. For example, if you need help creating a resume, and you feel a good resume will shorten your job hunt by a week, then the template can be budgeted at less than a week's pay and you have make money on the investment.
    7. Have a detailed plan for getting a job. Create a detailed plan of all the things your are going to do to get a job. Assign milestones and deliverables for each of the tasks. Set a date when each milestone will be completed. Finding a job is not one single thing, its a combination of many different things. Serious job hunting takes at least 40 hours a week.
    8. Schedule 10 job information meetings a week. This is two each and every day. They can be on the phone or in person. The better ones will be more effective in person. Your goal is to know what is going on. You need to find out what people are doing. You need to know what is working and what isn't working. The best way to by talking to people. When you talk to people they get to meet you and feel comfortable with you.
    9. Have a powerful profile that sells you . The profile is not your resume online, it includes your LinkedIn Answers and questions, who and how you recommend, and the size and depth of your network. For ideas, see how I did mine at .
    10. Each day find a new job hunt tactic. Not every tactic works for every person in every situation. But, if you keep finding new tactics each weekday, and two work for you, then at the end of the month you have 8 more tactics beyond “Click and Apply”. Each new job hunt tactic you use, shortens the time before you start your new job.

    I hope this was helpful and will move you farther along in your job hunt.

    Please pass this list along to anybody you know that is looking for a job and getting frustrated with their results.

    Take Care and good luck on your job hunt.


    P.S.: I have a few hundred job hunt tactics on my website

    You can find out what kind of job hunter you are at

  • david

    The 3 websites where job seekers got the best results (from (networking for professionals) (aggregated listings) (matches you to the perfect jobs)

    For those looking for work, good luck!

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  • This is normal, Linked in is made for that reason :)

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  • A few more tips for job hunters.

    Customize your LinkedIn Profile URL
    Join relevant groups and participate
    Use LinkedIn as a CRM to keep your search organized

    Here are some interactive tutorials too –

  • Nikhil Vaswani

    I think LinkedIn is an amazing way to enhance career opportunities and this article proves it all the more. Even if you are not actively looking for a job, it will keep you abreast of what all is happening in your profession and this info can be essential in the future as well.

    At the same time, one really need to learn how the use LinkedIn properly. One resource that can be useful is a new book “How to REALLY use LinkedIn” by networking expert Jan Vermeiren. You can find a free lite version at

  • Who in their right mind would turn to Twitter before LinkedIn in search of qualified applicants? Facebook use in itself is questionable when looking for employees.

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