How do you manage your online identity and make it stand out? According to analysts at Gartner Group, by the year 2011, more than 80% of active Internet users will have an avatar – a customized online persona, which is the only way to maintain a distinctive ’self’ online.

fatfoogoo, the leading provider of in-game and online commerce ecosystems, announced it is powering mEgo’s new smart virtual goods marketplace, where users can style, animate and accessorize their online personal profile. It’s the first time fatfoogoo is expanding beyond the games marketplace, something no other commerce provider in the space is doing.

More than 1.25 million mEgo’s (online persona in a widget form) can be found online and integrated with more than 650 social networks, including Facebook, MySpace, Twitter and Flickr. Just update it once and it will be aggregated everywhere you choose. With fatfoogoo’s commerce system, mEgo users can purchase a vast number of virtual goods – such as clothes, accessories, background displays, animations and featured content.

It’s now possible to dress by brand such as adidas, theme, price-point, popularity, auction and rarity to make your online persona stand out. The partnership is bolsters mEgo’s avatar engine, tapping into a rapidly expanding and lucrative virtual worlds market.