June 11th, 2009 
Social Guy 
Livestream announced that FOX 5 (New York) is using its Web video service to broadcast a live, Internet extension of its flagship Good Day New York, hour-long morning show online.
The innovative undertaking represents the latest in an emerging trend where large, traditional news organizations implement Livestream to extend the reach, interactivity and relevance of their broadcast programming to online audiences, without boosting production costs.
June 9th, 2009 Social Guy 
Three-quarters of hiring managers check LinkedIn to research the credentials of job candidates, according to a Jump Start Social Media poll on how social media is being used in the hiring process. Of the hiring managers surveyed, 75% use LinkedIn, 48% use Facebook, and 26% use Twitter to research candidates before making a job offer.
“Social media is not only a great networking tool, it’s also a way for employers to perform reference checks on job candidates,” said Veronica Fielding, president of Digital Brand Expressions and its social media service for consumers, Jump Start Social Media. “Because LinkedIn is the most professionally oriented of the three, it tends to attract hiring managers who are doing due diligence.”
June 6th, 2009 Justin In a recessionary environment that has hit other media sectors with greater force, Internet advertising revenues in the U.S. were at $5.5 billion for the first quarter of 2009, according to the numbers released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). The figure represents a 5% decline over the same period in 2008.
Conducted by the New Media Group of PricewaterhouseCoopers LLP, the Internet Advertising Revenue Report was launched in 1996 by the IAB, and aggregates data from all companies that report meaningful online advertising revenues. The results are considered the most accurate measurement of interactive advertising revenues with the data compiled directly from information supplied by companies selling advertising on the Internet. (more…)
June 6th, 2009 Kevin Stirtz 
Social media products and websites continue to gain popularity in use and value in connecting people. Almost daily they become more powerful tools for many organizations to engage their customers better. So more and more companies are using social media because they know their customers are too. In fact that’s often the first reason companies have for diving into Twitter and other social media: to discover what people are saying about them.
June 5th, 2009 Social Guy 
Digg, the leading social news site, unveils a new ad platform that applies the same voting system it uses for news to advertising. Digg Ads will look and feel like user-submitted content but will be clearly marked as sponsored and will empower Digg’s 36 million-strong community to elevate the most relevant ads by voting them up or down.
Marketers will now get real-time feedback on the performance of their advertising messages, ensuring more cost-efficient and effective campaigns that resonate with Digg’s highly sought after and engaged community. (more…)
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