SocialROI, a company that brings marketers, public relations professionals, charities and social media influencers together for mutual benefit, today launched its first offering, TweetROI (Return on Influence).

TweetROI is a Web-based technology platform that merges a business’ need to influence and monetize social media through Twitter, with that of an influential social media user’s, in this case a Twitter user, desire to derive an income from their work in building a following via Twitter.

TweetROI offers a pay-per-tweet platform that enables a company to purchase influence and exposure through Twitter. Coming out of its beta testing phase, TweetROI will be attractive to influential Twitterers because: TweetROI unites influencers with marketers and protects the authentic personality of Twitter; Twitterers recommend, in their own words, goods and services they like; and marketers and public relations professionals get valuable, previously unavailable social media exposure.

“We are pleased to debut TweetROI to the public and Twittersphere,” said Brian Carter, co-founder and chief marketing officer of SocialROI Inc. “Through this new venture, we at SocialROI believe that we are delivering a service that will be able to help bring quantifiable results and a stronger sense of influence to social media marketing.”

TweetROI is the most appropriate and immediate way for a company to leverage social media to generate quantifiable results for their business. In addition, charitable agencies can use TweetROI as a gratis service to help promote their charity’s needs and functions. The platform will have significant appeal to companies that come to realize the small amount of reach that their individual social media efforts can yield.

The obstacles to social media marketing for the typical business are significant, as it is still unproven, time intensive and expensive. The typical social media program takes a long-term commitment to generate results, but TweetROI solves this problem by giving participants access to influential people who are already leveraging Twitter in a way that gives immediate access to a plethora of potential brand spokespersons who can immediately engage followers to generate a return on their influence for companies and products.

Twitterers can already use TweetROI to get paid to Tweet about several companies and charitable organizations including: AMCTV; Jelly Belly; Skechers; Search Engine Strategies; ChristianCafe.com; Auto Parts Warehouse; and GerberLife; and 12for12k.org.