eZanga, a search engine and online advertising company, has added contextual advertising to its suite of offerings, expanding beyond its current search engine marketing services.

eZanga’s contextual advertising technology uses geographic and demographic targeting, allowing advertisers to specify their target audiences based on their marketing goals. Using the system, advertisers are able to target text, graphics, rich media, pop under or interstitial ads with keywords, locations, time/day targets and channels of interest.

Ad design and creation services are also available to advertisers. eZanga offers pay-per-click, pay-per-view and pay-per-visit models for eZanga Contextual customers.

“We are not here to focus on impressions or clicks (any network can do that) we are here to focus on conversions, both online and offline.” said Richard K. Kahn, CEO of eZanga.

Advertisers who sign up to use eZanga Contextual for their online advertising needs can track their campaign results through eZanga’s ROI tracking and detailed reporting system. The technology also allows eZanga clients to outbid for the most converted keywords, sites and channels while removing those that are ineffective to the campaign. Publishers can also sign up to be incorporated into the eZanga Contextual system.