The integration between Pluck and Twitter is in accordance with its ‘Social Bridging’ initiative – a collection of capabilities enabling enterprise customer communities to establish 2-way connections with 3rd party social networking destinations.

The Twitter integration is the next step in the Demand Media commitment to extend its customers’ reach across the Web, allowing them to unify their users’ identities, relationships and activities across multiple destinations through social bridging.

Demand Media successfully implemented Facebook Connect onto its Pluck platform in December 2008 and it is now live on 55 different customer sites, and drives hundreds of thousands of referrals from Facebook to sites like SFGate.com, the online home of the San Francisco Chronicle. SFGate.com went live today with the Twitter integration offered by Pluck.

Pluck’s support of Twitter includes the following key features:

• “Invite Friends” feature allows users to invite all their Twitter followers to join them on a Pluck-powered site
• “My Latest Tweet” feature allows users tweets to be immediately reflected in their Persona on a Pluck-powered site
• “Tweet my Activity” feature allows users to automatically share their social contributions (comments, forum posts, blog posts, photo uploads, etc) made on Pluck-powered sites as tweets