People spend much of their time following the hottest stars, reading the latest headlines, and looking at the newest pictures. With more than 100 million celebrity fan Web sites; the majority are created and written by professional editorial staff. Tabloid magazines often cover the same the sensational gossip and incriminating photos as their counterparts.

So where can people go to see the “human” side of celebrities?

iFollo launch of its new, fan-driven online community that provides a place for people to contribute stories, pictures and videos about their personal encounters with celebrities past or present, famous teams or groups. iFollo is the only interactive celebrity site that bases all of its content on real encounters with celebrities from real people.

iFollo satisfies the public’s craving to know about, and connect with, celebrities in sports, politics, fashion, music and entertainment. The site also offers a broad and more balanced view of what celebrities are really like versus one-sided, sensational headlines and incriminating photos. This is because information comes from real stories told by everyday people. Fans read about, watch and see their favorite celebrities in settings other than the red carpet.

To participate, users upload photos and video along with their celebrity stories and rate celebrities by looks, smarts, arrogance and more. On iFollo, people have the ability to personalize and follow only the celebrities they care about, including local celebrities, without being bombarded by media minutia.

iFollo Features & Benefits :

• People choose who they want to follow
• Celebrity stories are genuine, first-hand and unfiltered
• Experiences with celebrities are from sources other than front page tabloids
• Best-rated and most-followed stories rise to the top, receiving the most prominence on the site
• Thousands of celebrity names are currently listed, and users can create additional celebrities, groups and teams.

Not only can people post stories about individuals, but they can also create groups. For example, attendees at events like the Sundance Film Festival, the Academy Awards, or the Super Bowl could post their celebrity experiences in that particular event group on iFollo. Radio or TV stations can validate their fan trust factor by setting up a group for their on-air personalities.