Considering the popularity of the iPhone and Apple’s record number of apps, I thought our readers would be interested in Retrevo‘s new study, which focuses on iPhone Owners.

iPhone Owners find “cool gadgets” 3 times more attractive in a partner, than a college degree. One in 5 iPhone owners frequently watches adult material on their iPhone. One in three think that “old gadgets” are a turn-off.

As one of the most publicized gadgets in recent history, it’s no surprise that Apple’s iPhone has won over the hearts & minds of many a smart-phone owner. But who are the iPhone users really? What makes them tick? In a recent Gadgetology study Retervo set out to learn the answer to these and other questions. The result; a snapshot profile of a typical iPhone owner.

Gadgets VS a Bored Education
Retrevo asked, “What makes a person most attractive to you?” iPhone owners prefered cool gadgets over a college degree three to one.

Breaking Up Is Not Hard To Do
One in three iPhone owners has texted or emailed their significant other to break up.

Out With The Old (gadgets that is)
One in three iPhone owners say that, if their partner had out-of-date gadgets, it would be a turnoff.

iPr0n. You Know, for Adults.
One in five iPhone owners admits to frequently watching “adult material” on their iPhones. (Twice as many as BlackBerry owners).

Time Waits for No Gadget User
One in four iPhone users has broken up with their partner because that person spent too much time on their mobile device.

iAm Your Everything
Compared with other cell phone users, iPhone owners are more likely to see themselves as media buffs, extroverts, and intellectuals.

About the Gadgetology Report
The Retrevo Gadgetology report is an ongoing study of people and electronics from the consumer electronics shopping site Retrevo.com. The data for this report came from a study of online individuals (non-Retrevo users), conducted by an independent panel. The respondents for this survey came from iPhone owners in Retrevo’s recent iPhone Vs. BlackBerry Study.