Wadja has continued to grow and now has 5 million registered users. Wadja recently underwent a redesign to introduce an innovative new feature that organizes real time conversations and social content under customized “label” tags. With over 200,000 items being labeled daily, the new feature that brings communities together through common interests has proven a popular new service.

Let me explain, labels allow users to create forums of conversation on a particular topic, while automatically aggregating real-time information from Twitter and videos from YouTube, specifically related to your label name, adding social content to your label and allowing you to create a dynamic forum of conversation with your followers.

Alex Christoforou, CEO of Wadja adds, “Labels can be applied to a variety of social content and activity including email and SMS messages, real time tweets and status updates, uploaded media, and even friend relationships. Labels add a personalized relevance to content and conversation.”

Wadja’s users are spread across 200 countries worldwide including, the UK, France, Hungary, Morocco, the United Arab Emirates, Chile and the United States. Wadja’s growth on a global scale is paralleled by the expansion of its business service offerings, which include:

Message Ads : This advertising service leverages the over 3 million SMS that are sent on Wadja’s text messaging platform every month, allowing advertisers, bloggers and businesses to embed promotional text underneath Wadja’s free friend-to-friend SMS service.

Premium SMS : Allows users and clients to upload their contact lists and send unlimited bulk SMS all over the world, quickly and easily from their PC.

White Labels : An extremely practical tool for businesses, NGO’s, Universities and other communities to engage with their members. Businesses create their very own Social Network benefiting from an open Wadja platform that integrates rather than competes, with other social networks.

Banner advertising : Wadja offers geo-targeted banner advertising services with over 20 million page views and 1.5 million unique users per month.

Label conversations can take place over the Web, Email and SMS, and the responses are shared between contacts, or privately with a friend.