Great news for the TV advertisers out there!

DISH Network L.L.C and DIRECTV Group., the leading satellite TV service providers in the United States after setting off their legal tiff over the ‘why pay more’ advertising campaign, has come together to announce the launch of the a new interactive advertising platform for the advertiser across the nation. Known as Advanced Satellite Advertising Platform (ASAP), this platform will give national television advertisers unparalleled access to nearly 30 million U.S. households.

ASAP can open up immense possibility for the advertisers and can help the potential buyers alike. The platform caters to the advertisers’ needs for an efficient, nationwide interactive TV platform. The platform also has the immediate ability to deliver the interactive opportunity in the marketplace.

With the combined satellite TV advertising platform, the advertiser can have manifold benefits. The turn-key, one-stop-shop approach of the platform will help the advertisers in creating, planning, buying and implementing a nationwide interactive advertising campaign.

But the main opportunity that Advanced Satellite Advertising Platform extends to the advertisers is the ability to showcase long-form advertorial content. The content will be shown on an exclusive channel dedicated to interactive advertising. The channel will also have other interactive opportunities to engage the prospective customers further.

The interactive opportunities that will be used in the channel include photo galleries, additional product information, regional locators, simple gaming and requests-for-information (RFI). RFI allows the prospective customers to enter a sweepstakes and to request a product sample, brochure or coupon directly from the TV with the help of the remote control right from their home.

Michael Finn, Vice President of Advertising Sales for DISH Network said “Separately, our satellite companies already bring advanced media functionality to every DMA in the country; together, we bring the scale, ease of use and analytics that we believe will power interactive TV into the mainstream among clients”.

According to Bob Riordan, Senior Vice President of Advertising Sales for DIRECTV, “Both DIRECTV and DISH Network have offered advertisers a proven and mature interactive platform that dates back to 2004”. “Our combined advanced television efforts will bring the marketplace unmatched expertise and an unrivaled nationally scaled experience” he said.

Advanced Satellite Advertising Platform is expected to be a fully calculated advertising platform that utilizes third-party research services. Upon the completion of a campaign through this platform, the advertisers will get in-depth post report metrics. This way, the advertisers will get measurable results. This will help the advertisers across the nation in more than one ways.

The Advanced Satellite Advertising Platform is a combined DISH Network and DIRECTV. If seems that the leading satellite TV providers have finally got over the childish smearing campaign against each other and are concentrating on a healthy competition. Advanced Satellite Advertising Platform (ASAP) is only the beginning…