It launched first. It had cooler features. Why did Columbia’s Campus Network lose out to Harvard’s Facebook?
In a parallel universe, there is a blockbuster movie coming out this weekend about a Web site that changed the world. It’s called The Social Network. It stars Jesse Eisenberg as the site’s wunderkind creator. It features wealth and drama and Ivy League shenanigans. But it’s not about Facebook. It’s about another site, Campus Network, and its founder, Adam Goldberg, a guy who came within arm’s reach of a multibillion-dollar idea that ultimately slipped his grasp.
As The Social Network dramatizes, Mark Zuckerberg founded Facebook after allegedly backing out of a commitment to work on another networking site, Harvard Connection. Lawsuits ensued, and Zuckerberg ended up shelling out tens of millions of dollars in a settlement with his one-time partners. What the film doesn’t mention are all the other college social networks that Facebook shoved aside as it expanded across the country. Of those sites, perhaps the greatest threat to Facebook’s dominance was Campus Network, then called CU Community after Columbia University, where it was founded.

October 12th, 2010
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