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Facebook Launches Subscribe Button for Following Anyone’s Public Updates

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Until now, it hasn’t been easy to choose exactly what you see in your News Feed. Maybe you don’t want to see every time your brother plays a game on Facebook, for example. Or maybe you’d like to see more stories from your best friends, and fewer from your coworkers.

You also couldn’t hear directly from people you’re interested in but don’t know personally—like journalists, artists and political figures.

With the Subscribe button, we’re making it easier to do both. In the next few days, you’ll start seeing this button on friends’ and others’ profiles. You can use it to:

  1. Choose what you see from people in News Feed
  2. Hear from people, even if you’re not friends
  3. Let people hear from you, even if you’re not friends

Choose What You See in News Feed

You’re already getting your friends’ posts in News Feed. With the Subscribed button, you can choose how much you see from them:

  • All updates: Everything your friend posts
  • Most updates: The amount you’d normally see
  • Important updates only: Just highlights, like a new job or move

You can also decide what types of updates you see. For example, you could see just photos from one friend, no stories about games from another, and nothing at all from someone else.

Facebook Subscribe Button

Choosing what you see is optional. If you don’t want to change what you see from someone, just ignore the button.

What do you think of the Subscribe button? Is it a smart addition to Facebook, or is it a useless feature? Let us know in the comments.

About Social Guy

Social Guy
Social Guy is a tech buff, online entrepreneur and social animal. He is best-known as the Editor-in-Chief of SOCIABLE, the world’s leading social media news source. Social Guy's 7+ year career with SOCIABLE began when he joined as a blogger in August 2007. Guy’s work has been quoted or featured in media such as ZDNet, Examiner, Marketwatch, PC Magazine, Wired, CNET, and The New York Times.