
Video ad network BrightRoll just closed a $30 million Series C financing. The equity financing was led by new investor Palo Alto-based Trident Capital (has more than $1.9 billion of capital under management). Existing investors True Ventures, Scale Venture Partners, Comerica Bank and Adams Street Partners also participated in the round.
Demand for video advertising is increasing faster than any other online ad format – projected to rise 54 percent in 2012 by eMarketer. This funding comes amid significant momentum as BrightRoll continues to double revenue year over year.

November 16th, 2011
Social Guy
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