Consumer appetite for Facebook Credits is rapidly growing. To satisfy that appetite, consumers now have a new opportunity called Plink, the first Facebook Credits-based loyalty program that rewards Facebook members for dining and making purchases at their favorite restaurants and offline retailers.
Through Plink, Facebook members will be rewarded for dining-out at their favorite restaurants, including Dunkin’ Donuts, Quiznos, Red Robin and Taco Bell, to name a few, and making purchases offline, such as going to the movies and staying at certain hotels.
Members join at Plink.com through Facebook Connect, then safely and securely register the credit or debit card of their choice, and begin earning Facebook Credits. In total at launch, Plink will enable members to earn Facebook Credits at more than 25,000 locations nationwide.
You know the story, Facebook members purchase Facebook Credits to buy virtual goods to advance or level-up in popular Facebook games such as CityVille, among a growing number of others uses, such as downloading music, watching movies or TV episodes on the social network.
For the offline world, Facebook Credits have been missing the “glue” to connect social media to real-world sales and with Plink, offline retailers and restaurants now have a way to tap into 800 million users on Facebook and build loyal customers.
“Marketing on Facebook is a tremendous opportunity with a highly desirable demographic, Plink is helping us crack the code and reach our customers in an innovative and cost-effective way.” said Tim Kraus, digital marketing manager at Quiznos.
National restaurant chains are the initial focus of Plink as they represent nearly one-third of the total restaurants in the U.S. and spend significant dollars on marketing and advertising. Restaurants and offline retailers simply pay Plink a percentage of the sales generated by Plink members.
Plink began acquiring members through advertising efforts earlier this month on Facebook, targeting social gamers, an audience of 60 million players in the U.S.