The ‘Hotels WithMe’ app enables friends, families and colleagues to get together to collectively browse, choose and book a hotel from Hotels.com’s portfolio of almost 140,000 properties worldwide.
The app launched on the UK Hotels.com Facebook page in September 2010 and has since seen strong growth, also rolling out across APAC and Europe. In this new and innovative move, owners of other Facebook information pages can now install the app and earn commission on bookings made through it.
The app can be added to a Facebook page in a few seconds. Once added, visitors to that page can browse and book properties. Every time a booking is made, the page’s owner will earn commission via the affiliate programme, which is managed by AffiliatePerformance GmbH.
AffiliatePerformance has developed a management tool for affiliate partners which gives a detailed overview of the performance of the app within their Facebook pages. The whole tracking system is accessible to page-admins from within Facebook, as well as via the AffiliatePerformance website directly.
Matthias Juergensen, CEO at AffiliatePerformance, is convinced that this new Facebook2Facebook marketing programme offers clear added value to users and affiliates alike, adding, “This is the perfect integration of social media and online marketing.”