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Facebook Releases Timeline for Pages: Will You Be Ready by March 30?

On Wednesday, Facebook launched the new Timeline for Facebook Pages. While the changes are optional for the next month, on March 30, 2012 fan pages will automatically switch over to the new design.

Take the next four weeks to test, prepare and tweak your page. You will need to make some changes to keep your page active and engaging.

Below are some of the top changes you will see when switching to the new Timeline:

Cover Photo

The cover photo is a large banner image displayed at the top of the page which acts as a visual status update, setting the tone for the page. The dimension of the image is 851 x 315 pixels. Brands are already rolling out creative images representative of what their brand offers.

Nike is using the cover photo to advertise its new fuel bands.

Facebook Page Nike

Beware of Facebook’s restrictions as it relates to cover images. According to HubSpot, your cover image should NOT contain:

  • Price or purchase information, such as “40% off” or “Download it at our website.”
  • Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
  • References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
  • Calls-to-action, such as “Get it now” or “Tell your friends.”
  • Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.

Profile Photo

Your profile photo is a small image located at the bottom left corner of the cover image and will serve as your thumbnail next to your updates, sponsored stories and ads. Facebook recommends you use a logo and an image that fits 180×180 but that will still appear professional when scaled to 32×32.

Say Goodbye to Default Landing Tabs

Fans and non-fans will now see the same timeline page. You no longer have the ability to set a welcome tab as the default landing page for potential fans. As an alternative, use Facebook ads or pin a post to the top of your page (see Post Functions).

Tabs and Apps

Tabs that are currently located at the bottom of your profile image will be automatically made apps and re-located to the top right of your page below the cover image.

Photos, likes and apps appear in the same spot with photos landing the first position. Facebook allows you to re-arrange the apps (not the photos) in order of importance since your fans will only see the first four unless they click on the arrow or hit “view all.”

App size has increased from 520px to 760px. If you do not adjust your tabs to compensate for the new width, the tab will show whitespace to fill the larger area. Admins can customize the display image for the apps that appear in the toolbar.

Facebook Page Coke

Coke features two apps, one is their original default Welcome tab and the other is their “Your Stories” app.


Post Functions

At the top of each post, a pencil and star icon allows several important functions:

  • Star – Star a post to double its width on your timeline.
  • Pin – Pin a post to feature it on the top of your timeline for up to 7 days
  • Change Date – Change the date of any of your posts to make them appear in the timeline wherever you want.

Direct Messages

Your fans can contact you privately instead of communicating with you on your public page. Once contacted, you will see a notification pop up in your messages icon. This feature gives fans a direct way to contact you and is helpful for those companies concerned with excellent customer service. You have the option to turn off the messaging function.

Change your Page Name

Admins can request to change their Facebook Page name. Click on this link to request your name change.

New Admin Panel and Activity Log

Admins can now track all of the Page’s activity from one simple interface. The new panel displays notifications, messages, insights, likes and recommendations all in the same location.

Facebook Timeline New Admin Panel

Within the Activity log, admins can see all the pages posts, including those that are hidden. Admins can also star, hide, delete, or change the date of a post, and control which posts appear on the timeline.

Facebook Timeline Activity Log


Create milestones to breathe life into special times in your company’s history. The milestone tab is located inside the status update box.

Facebook Page Milestone

Once you set an image as a milestone, it appears on your timeline at a dimension of 843 x 403 pixels. Use this function to highlight special events such as awards, fan growth, product launches, partnerships, or any other noteworthy company news.

Admin Levels

This change isn’t even mentioned yet on Facebook’s training videos. Facebook Page owners will have the ability to assign five levels of admins based on their job functions. Each admin will be given access to the features you designate. Facebook is scheduled to roll out this feature by the end of March

New Facebook Product Developments

In addition to the new Timeline Pages, Facebook is also in the process of rolling out several new features:

Offers – Several businesses are testing the Facebook Offers product. Offers allows you to distribute discounts, offers or promotions to fans on desktop or mobile, and share to non-fans with sponsored stories. Users can claim the offer directly from their news feed, from the Facebook Page, or have it sent to their email address.

Reach Generator– Turn on Reach Generator to ensure that 75% of your fans see your content.

Premium Ads – For non-fans, ads will appear on the right-hand side of the page. For fans, the ad will appear as a sponsored story or in newsfeeds on desktop and mobile. Ads can also be placed on log out screens to be seen as users log out of Facebook.

Additional Resources:

We will continue to publish the latest Facebook news as it occurs. Stay tuned for further developments on Facebook’s latest products and also how to use the new Timeline Page to your advantage.

Do you like the new Timeline for Facebook Pages? Yes or no?

Guest Author : Jenna Scaglione is a writer, internet marketer, and a lover of family, friends and life. She enjoys learning, growing and discovering the newest and latest trends on the internet. Known as Lady Content, Jenna lives in sunny Socal where she helps her clients around the world increase brand awareness on the internet through content writing and social media.

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