Here are some handy money saving tips to get you started on the road to producing amazing video content without spending more than you need to.
Plan, Plan, Plan!
It should go without saying, that if you fail to plan, you plan to fail… or at least to waste a lot of time and money, as well as creating unnecessary stress. Do not start filming until you know exactly what you want and how you are going to get it.
Script Writing – Thinking Ahead
When writing the script for your video, think beyond this individual video. Record extra links for future videos. For example, you might interview a senior member of staff; spend a couple of extra minutes asking some more questions so that you don’t have to carry out another interview in future (about a future event or product for example). It is also extremely important to write your script in a way to avoid the video becoming outdated quickly.
Where possible, film at your own premises. This will save you the cost of paying for the use of other locations, as well as travel and other associated costs. If you need to shoot at other locations, keep the number to a minimum.
Use Existing Footage
If you have some existing footage, use it. If it is of good quality and illustrates what you want it to, don’t waste time and money shooting new material.
Voice Over and Actors
Before you set out looking for professionals for either of these roles, analyze the skills in your existing team. You might be able to save on costs by looking within your own organization. If you need to hire professionals, they don’t have to be celebrities!
You don’t need to spend a fortune to produce a high quality video. In fact, some top range smart phones record in HD and would be more than sufficient for collecting certain types of footage. They probably aren’t the best in terms of capturing high quality sound, in a set up interview, for example. You might want to use a separate sound recorder and sync in the recording with the footage later on.
There are ways to create a studio on your own premises too. All you need is a decent tripod, some lights and a sheet for your background (if you want to record chroma-key/green screen for example). Here is a useful video explaining how you can create a studio in your own garage!
If you are interested in green screen (also known as chroma key) here is an article from ReelSEO.com which explains how to set up a green screen studio.
If you are on a limited budget, there are free, easy to use facilities available that would enable you to make you own video within a couple of hours. A screencast is a video recording of what is happening on your computer screen. ScreenFlow and Camtasia are examples of software that you can use to turn a screencast into a professional piece of video. They allow you to record what is on your screen, edit the recording, intercut with images from other sources and add voiceover. You can then upload your video to a sharing site and distribute quickly. See my another post with time and money saving tips for more information.
Titles and Graphics
If you have voice over on your video, you should be able to limit the use of costly titles and graphics. If you need to seek an external service to add graphics to your video, look about; compare a few quotes. If you have used a particular company previously, you may want to consider returning to them to ensure brand consistency.
If you want your video to make an impact, don’t make it too long. People lose interest. This is also convenient for you as a shorter video means less time shooting and less time editing, therefore less spending.
Two options; save time and money in travel by not attending, or if you want to be there to guide the process then it might save more time and money by ensuring you get what you want first time.
Reduce replication and distribution costs. Do you really need to burn 1000 DVD’s? Or do you need to have a strategy to distribute your video online that will result in 10,000 people watching it? Oneload allows you to upload your video to multiple sharing platforms at the same time. If you upload your video to YouTube, an automatic URL and embed code will be generated. This means you can share your video via email, social network sites and you can embed it onto your website or advocates can embed it on their websites too.