New Chicago-based startup, Unmetric, that is the first social media benchmarking company that helps brands understand and analyze their competitors’ social media strategy, has raised $3.2 million in Series A financing led by Nexus Venture Partners.
Unmetric will use the funds to continue developing its benchmarking platform, enabling companies to better survey and analyze the content strategy of a brand and the key terms that are triggering customer engagement.
Today, Unmetric also debuts its Unmetric Score, a compilation of over 24 qualitative and quantitative metrics measuring online brand performance vis-a-vis competitors. The score gives social media marketing managers and Chief Marketing Officers a snapshot of exactly how their brand performs next to others within their industry.
Unmetric delivers data and benchmark insights for various industry sectors that were previously unavailable, such as content strategy, engagement, growth, timing and frequency of tweets and posts on Twitter and Facebook.
Brands are finally able to answer the basic business question of “Are we doing well?” when it comes to their social media presence.
Each brand receives a separate score for its Facebook and Twitter profiles, and when used in tandem with the Unmetric platform, the Unmetric Score supplies brands with a snapshot of their competitors’ performance.
Well, the old adage applies: Keep Your Friends Close and Your Enemies Even Closer.