Facebook, Twitter, LinkedIn and Google are without a doubt the quintessential online networking platforms on the internet today. They provide everyone from the casual internet user to the business expert with the ability to communicate, advocate and connect in ways that were never before possible. And while all of these social media platforms have been relevant to users for various personal reasons, such as for sharing stories and photos with family and friends, or for helping them conduct a job search, these social media sites are also becoming increasingly more relevant in today’s business economy.
In order to stay competitive, businesses today now need to know the demographical differences are between these four social media sites, and how each site can be utilized to advance business purposes. These questions are tellingly answered here in this infographic, “Leveraging Social Media to Showcase Your Expertise“, produced by Zintro, a business network that connects clients with experts in a variety of business areas.