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How Might Facebook Adding Embed Codes for Videos Impact YouTube?

Facebook Video

When it comes to the video sharing space, they just don’t get any more dominant than YouTube. Sure, Vimeo is on the rise, and DailyMotion has always been a serviceable alternative, but none have been able to make an impact like the web property Google wisely acquired back in November of 2006. YouTube looks to be unstoppable on the online video front, but if anyone can challenge its dominance, it would be the social giant itself – Facebook.

A New Player in the Video Game?

According to the latest news from rumor mill, Facebook could be adding a new feature that instantly takes it from indirect to direct competitor of YouTube. It is being speculated that the company might incorporate functionality in the form of embed codes that let users upload videos to their personal profiles and share them on other sites. This is one of the reasons YouTube is so popular today. In fact, Facebook is filled with content from the popular video sharing platform.

Reqvu, a new online platform that allows users to post video-based status updates on Facebook, appears to be behind the rumor. The startup published a screenshot showing what looks to be a video upload feature on the social network. Of course it isn’t there now, and while we are not quite sure when it was, it actually looks pretty legit. While speculation is nothing more than that, the credibility of this rumor leads us to believe that Facebook might be testing a new feature that makes its platform a little more media friendly.

For Facebook, adding a video component does not sound as farfetched as it might have in the past. Its image product has been one of its stronger suits for a while, and with the recent acquisition of flourishing image-sharing service Instagram, the company seems poised to make a splash in the next big phase of media – video. This could make it a bigger threat to YouTube than any other video site currently in the market.

Online Video Wars

Right now, aside from YouTube of course, Vimeo is the platform to watch in the video-sharing arena. The site has experienced tremendous growth over the past year, and has a strong mobile presence. All that is impressive, but with more than 900 million registered users and undeniable  power, Facebook has the potential to make things uncomfortable for YouTube and every other player in the video-sharing game. Adding native functionality such as the feature leaked by Reqvu could eventually make it a force to be reckoned with, if not the new king.

In Closing

There has been nothing official from the Facebook camp regarding embed codes and a new video feature. It all sounds good but until there is, this is nothing but speculation. While it is hard to imagine, a stronger video presence would make the social giant even more powerful, so if there are any new developments on this story, it may be wise to keep up with them.

How to Add a Facebook Video to Your Website

Here’s a simple trick that will let you embed any Facebook video into your web pages.

Facebook Video ID

Every video uploaded on to Facebook has a unique ID, copy that number and replace it with xxxx in the code below.

<object width="400" height="224" >
<param name="allowfullscreen" value="true" />
<param name="allowscriptaccess" value="always" />
<param name="movie" value="" />
<embed src="" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="224">

Guest Author: Chiko Noguchi is a best practices activist and advocate for a leading provider of email marketing services.

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