Some people look at Pinterest as a social network that only contains a mass of images for different categories. They don’t think it’s possible to have a Pinterest strategy that ensures your pins and your boards will be viewed over the other millions of people and brands currently using the site. But guess what? There are ways that you can dominate Pinterest, and the following information teaches you how.
1. Pin Your Own Images.
Some people have a Pinterest account with boards that only contain images that don’t belong to them. If you want to rule Pinterest, you need to make sure that you’re pinning some of your own images. This is a great way to garner some awareness about your brand, products, services or talents. Plus, when you use your own images, you can link them to your own website, which can help generate some traffic.
2. Use Keywords.
Everything pinned on Pinterest has the ability to be found via both the search engines and through Pinterest’s own search function, so it’s a great idea to use keywords in both your descriptions and in the file name of your image. If you pin a picture of chicken tacos, and your description and file name contain the keyword chicken tacos, your pin will have a better chance of appearing in the search results.
3. Keep Your Descriptions Short.
Think of Pinterest descriptions as a very small caption. Although you can add up to 500 characters, long descriptions are not read by users and may even irritate them. Plus, if you give everything away in your description, your viewers will be less likely to click through on your image to go to your website.
4. Create the Right Boards.
Pinterest allows you to create multiple boards, and having multiple boards is much better than having one giant board. This way, all of your pins are more organized, and your followers can easily see what images and pins you have and in what categories they fall into.
5. Use High Quality Photos.
Make sure that you’re using the best quality photos for your pins. If your images are blurry or if Pinterest users cannot figure out what is in the image, it’s not going to be re-pinned by other users. Pinterest is visual-based, so make sure that you’re using quality photos with quality descriptions.
6. Add Pinterest Buttons to Your Blog and Website.
If you have a blog or a website, you probably already have a share button for Twitter, Facebook and other RSS feeds, so you need to make sure that you add a button for Pinterest too. This way, those who come across your blog or your website and find your information valuable can easily pin it to Pinterest. Not only does the button help your content become more easily shared, but the more pins and re-pins your image receives, the more links to your site there are out on the Internet, and backlinks are extremely important to the search engine algorithm.
If you want to have a successful Pinterest presence and stand out among all the other images out there, make sure to use these tips.