Social media has changed the way that we do business. Some businesses join social media sites and don’t realize that there are certain etiquette rules to follow, but there are. If your business wants to succeed with social media, you need to make sure that you’re following these six social media etiquette tips.
1. Don’t Spam.
Spamming customers is not a smart way to try and earn business. Do not post links to your website or blog on the walls of your Facebook fans or the feeds of your Twitter followers, and never send a direct message to a customer with a link to your business. If a customer thinks that you’re spamming them, they will stop liking or following your brand, and you will lose their business.
2. Don’t Share Confidential Customer Information.
You have customers and clients, and you should NEVER share any of their personal information via social media. It does not matter who is requesting the information or how genuine you think you’re being, if you share personal information about your customers online, you will not have any customers left.
3. Don’t Constantly Self Promote.
It is perfectly acceptable to self promote via social media once in a blue moon, but if that is all that you’re using social media for, you’re not going to have a customer base to promote to. Your customers are following you on social media so that they can learn something from you or gain valuable information. If you don’t provide them with this and instead brag about how wonderful you are, it’s not going to make your business successful.
4. Don’t Post Anything Inappropriate.
As a business, you need to refrain from sharing anything inappropriate. This includes status updates, videos or photos. Even if you think you’re being funny, your audience may not think so. For example, Durex South Africa failed miserably when they tried to share a penis joke via Twitter.
5. Don’t Use an Unprofessional Tone.
You always need to make sure that you are answering customer inquiries or talking to your customers in a professional manner. Your social media presence is an extension of your brand, and if you are using slang or not acting professional on social media, this is not going to sit well with your audience and it will look poorly on your business. From status updates to customer responses, always make sure that you are acting and talking in a professional manner.
6. Don’t Forget to Separate Business and Pleasure.
As a business owner or employee, you need to decide if you are going to use your personal social media accounts for business or for pleasure. You absolutely cannot have one account and do both, as your personal followers will be tired or your professional antics, and your professional followers will find out way too much about your personal life.
Social media is a great way to reach your customers and market your business, but you need to make sure that you are practicing these social media etiquette tips for business if you want to be successful.