Google launched a new tool “Disavow Links” today that enables you to disavow links to your site or you can remove the “unnatural links” pointing to your site.
Announced at the Pubcon conference in Las Vegas today, the “disavow links” tool is designed to help sites that have already been warned by Google of manual spam actions based on “unnatural links.” If you haven’t gotten this notification, this tool generally isn’t something you need to worry about.
You’ll first select your site -
You’ll then be prompted to upload a file containing the links you want to disavow -
The process, itself, is pretty easy. Create a text file, one URL per line. You can also disavow links by domain: to ignore ALL domain links.
If you’ve ever been caught up in linkspam, you may have seen a message in Webmaster Tools about “unnatural links” pointing to your site. If you get this message, we recommend that you remove from the web as many spammy or low-quality links to your site as possible. By removing the bad links directly, you’re helping to prevent Google (and other search engines) from taking action again in the future.
If you’ve done as much as you can to remove the problematic links, and there are still some links you just can’t seem to get down, that’s a good time to try new Disavow links tool.
Matt Cutts had a few words of warning for everyone – “Do not use this tool unless you know what you are doing and you are sure that you need it. Do not be the guy (or gal) who accidentally disavows every link going to your website. If you are that guy, you should not use this tool”.