Would you like to improve attendance and activity on your business page in Facebook? We have prepared for you some interesting practical tools for this task – 10 business tools that will help to increase the popularity of your page.
1. Establish Contact with the Managers of other Pages in the Social Network
This is a great move. Contact with admins of other pages on Facebook that have the target audience, similar to yours. In the future, you will be able to organize cross-promotion.
Example: If you have an ice cream shop with a Facebook page, contact with the pizzeria in your area. This action will attract new customers. Talk to the pizzeria owner about cross promotion on Facebook and simultaneous Post Exchange in your groups.
2. Share Original Content
Content still rocks. When people share your content, they also share the name of your Facebook page. Think about new ways: add the original photos, screenshots of “confidential information”. Try to share the photo with something “behind the scenes” in your business. As option – inspirational with associated images.
However, make sure that you do not violate copyright laws.
3. Promote the Page, Using Your Personal Profile
Check out how easy your friends and followers can ‘like’ your page. As you know, not many pages and news could be seen in the news feed.
Place posts about your business on your personal profile page. If you share or ‘like’ not only your statuses, but also the posts from your business page, then the followers much more easy can see your business information.
4. Tie Your Profile to Your Page
This is a very simple and effective way to find new followers. Then users, who find your profile on Facebook can also find your business page. Just add your business Facebook page to the profile information about your work place.
5. Add a Link to Your Facebook Page in the e-Mail Signature
How many email massages you send every day? Add a link to your Facebook page in your email signature. Many e-mail programs, such as Gmail, allow setting up an electronic signature with interactive icons.
6. Comments on other Pages
This is a great way for your business to increase interaction with the target audience. Take part in the discussions on the other pages, where sitting your target audience. Do not forget to add comments and build networking capacity. Do it often. It is a good habit, which allows you to get more views your page.
7. Organize a Contest
Competition could be a great way to get new ‘likes‘ to your business page. Tendering costs some money, but we hope you have a marketing budget for your business.
Many of the applications, that available on Facebook are usable and not expensive.
8. Add the QR-Code on Your Business Card
How many business cards you hand out every day? Help people to join your page. Create QR-codes for free on sites like Kaywa and QRStuff.
Use your Facebook page link, and you’ll automatically create a QR-code that could be added to the back side of your business card.
9. Advertise Your Page on Facebook
Facebook has many options for advertising. You can use Sponsored Like Story, which will promote your page to the friends of your current subscribers and provide some social proof.
Your Sponsored Like Story will target on your fans friends, but also you can use the regular Facebook targeting to narrow your target audience.
10. Add Like Box on Your Site
Like Box on the business site could be one of the largest sources of ‘likes‘. Of course, if the site gets good traffic. It’s easy to add a Like Box – just log on to Facebook Developers, add the URL of your Facebook page, set the options you want and click “Get Code“.
Now you have a choice between HTML5, XFBML, iFrame or URL. For most WordPress sites you can choose HTML5, XFBML or iFrame. But your WordPress theme can affect your choice. In this case, the easiest way is to insert code in the text widget in the sidebar.