In modern culture, a great way to raise awareness for a cause or charity is by doing it online. The power of an online fundraising campaign lies in its ability to reach potentially billions of people across the world; rather than a localized number if done otherwise. However, what makes a truly successful online campaign? For an online campaign to work it must be innovative, clear and clever. Using techniques such as web design, influential campaigns can be grafted; laying the foundations for people across the globe to donate to the cause.
Here are the top five successful online fundraising campaigns through web design.
Own a Colour
Own a Colour is a shining example of how being innovative can help to bring attention to a cause. Starting in 2011, UNICEF in collaboration with DULUX came up with the concept of ‘selling’ colours to a worldwide online audience. The tagline ‘own a colour and save a child’s life’ connotes that it is just that easy to donate and do a lot of good. With 16.77 million colors available, the scope for donation is huge; raising over £100,000 in just a year with very little press coverage.
TwitChange is a website which brings you up to date with ‘celebrity auction-offs’ and other news about how social media is changing the world. Through the use of buttons and simplistic lay out, users can be kept up to date and share with their friends on Facebook, Twitter and Google; doing their part in raising awareness of certain worldwide issues through social media. In 2008, TwitChange was used as a platform to sell Eva Longoria’s twitter off to the public; people donating money to have her retweet and follow their accounts. The campaign ended up raising over $500,000 in just ten days.
In 2010, Greenpeace launched “Unfriend Coal” which was an online campaign which didn’t necessarily fundraise; but raised awareness to a very important issue. Social media titans Facebook were reported that they were using coal to power their major datacenters, so Greenpeace went about creating an online campaign to bring Facebook around to the idea of using renewable energy resources instead. The online campaign implemented different facets of web design within a blog style environment drawing on different forms of media; videos especially. In total 500,000 people signed an online petition, resulting in Facebook becoming energy friendly.
To Mama with Love
To Mama with Love is a shining example of how using creativity within web design can be successful with an online audience. Charity Epic Change supported the four different women who established ‘To Mama With Love’; indirectly helping hundreds of children. Revolving around mother’s day, people that donate receive a space on the map with their picture and a message to their mother; instead of buying a, sometimes meaningless, physical gift. Cute and appealing, the campaign has raised over $30,000 dollars so far.
Movember is a charity designed to raise funds and awareness for prostate and testicular cancer. How Movember does this is by persuading people to grow moustaches for sponsorship through the month of November. The website is youthful, up to date and quirky in design; which results in a younger audience being interacted with – a cool charity to be a part of (social media in November is always brimming with Movember news)! Movember has raised thirty three million dollars so far; and has been listed as one of the world’s top NGOs.
As you can see, online charity campaigns have the capacity to affect millions of people worldwide. As demonstrated by the above examples, if you want to build a truly successful campaign; creative, interactive and innovative web design must be drawn upon. This is so that online audiences will feel stimulated; that they are a part of the charity.
Thank you to Cancer Research UK for this charitable article; Spreading awareness and fundraising always helps another in need!