Regular blogging is practically a standard in online marketing for businesses; blogging allows you to present your expertise to your readers (many of which are or will be, hopefully, your buyers/clients), to connect with them in a more personal way and to position yourself, as a representative of your company, as a thought leader in your industry. Not to mention that blogging is the way to appeal to Google’s good side.
The benefits are, obviously, many; the problem is, you have to post new articles often, and sooner or later you will run out of the ideas on what to write about. Luckily, we have compiled a list of 18 ideas that you can come back to every time you need a fresh one.
- Create a list of community events where you will participate. Then, as each event approaches, write about how you will participate and let the potential customers know how they can find you.
- Be in constant contact with your suppliers so that you know about everything new that comes out. Then be the one who provides the info to the rest of the industry.
- Set up Google Alerts for your competitors product. Then compile a list of complaints and create a post about how your product solves the issues that people have complained about. There’s no need to mention the competitors product in your post but promote your post through social media and see if you can bring it in front of the very people who have shared their complaints.
- Listen to your social media community and make notes of their questions. You can have a dedicated day of the week when you will be answering the questions asked this way (this way you will ensure the audience for that content).
- Find a common misconception or myth related to your industry, and debunk it. This will work best if it isn’t something that’s already been written about a lot.
- Use comments left on your previous blog posts, or questions asked in-store, as the idea for your new article.
- Interview your customers, via social media, in-store or by email, to learn what they’d like to read about / the questions they’d like to see answered / how-to’s, manuals or other things related to your product or service.
- Publish case studies or your customers success stories related to your product.
- Create a post about how different people are using your product.
- Review a book in your industry. You can do this as video content as well.
- Create your own events or workshops and write several posts around them.
- Write summaries of your longer posts for the previous period (a week or a month, depending on how often you publish content) and link to the original articles.
- If you’re launching a new product, you can write a few posts about it.
- Write a post asking for a feedback about your product or service.
- Create a series of posts showcasing your company and your employees. Make sure to include the images.
- Use Google Alerts and social media trackers to learn when bloggers or news sites mention your company. Then write a thank you post and link back to them.
- Connect with your local charity and offer to help them raise funds for their cause. This can easily become the topic for at least half a dozen blog posts.
- Search Quora or Yahoo! Answers for the questions asked about your industry, then pick the ones that haven’t been answered to (or have poor answers) and write the article explaining the issue.
This should keep you busy for a while; the point is to publish useful and entertaining posts which don’t have to be tightly related to your own business or products. Over time, you’ll get more new ideas just write them down, you’ll be needing them later as well.