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Comparing Four Ecommerce Trust Badges

Comparing Four Ecommerce Trust Badges

If you sell online, having trust badges on your website is important. Online trust seals are used by e-commerce and marketing websites to let visitors know that information sent to the representative company is encrypted and therefore safe from exposure to outside parties. This is a vital part of online marketing and should never be overlooked by anyone selling products or services via the Internet.

Consumers often look to see whether a website includes a trust seal logo before passing along any information such as credit card numbers, home addresses, and phone numbers. Those who wish to obtain more sales would be wise to obtain a security and/or privacy seal.

Different Types of Trust Seals

Basically, trust seals come in three different flavors. These are privacy seals, security seals, and reputation seals. Some of the well-known companies offering to place a trust seal on a website may have programming in place to cover the basics of one or more of these seal types.

Privacy seals verify that a website has the proper information privacy practices clearly spelled out somewhere on the site pages. Savvy webmasters will always have some sort of scanning program in place to detect intrusion by unscrupulous parties. Security seals verify that the website and/or its host uses encryption technology to prevent the theft of sensitive information when an order is placed.

Reputation seals tell the public that the website is part of a legitimate business. This is similar to a seal of approval by the Better Business Bureau or a listing in the local chamber of commerce.

Website administrators are strongly urged to compare what each of the top trust seal companies offer in terms of verification. Below is a look at four trust seals that businesses may want to consider for their sites.


The TRUSTed Websites seal offered by TRUSTe indicates that the website has been thoroughly examined for content relating to a company’s privacy policy. This includes information about sharing data with third parties. TRUSTe has its own privacy dispute resolution service and runs its own scanning programs to detect whether information is being used in a manner inconsistent with what the business customer claims on its privacy pages.

TRUSTe will only offer a trust seal if the website contains certain information. This includes the ability for consumers to update their personal or financial information, unsubscribe from newsletters and other offers, and see a detailed description of how information is stored and used by the website administrator.

Comodo HackerProof Seal

Comodo offers a security seal telling visitors to the website that measures are being taken to ensure security against intrusion by third parties. This gives visitors to the site peace of mind should they be asked to enter personal data and financial information. Comodo has a daily scanning engine service that automatically detects security holes and other vulnerabilities within the client’s website.

With all of the hijacking, intrusions, and identity theft that occur on the Internet, it important to have a highly secure website and be able to prove that to your users.

McAfee Secure

One of the most recognizable trust seals on the Internet is the McAfee Secure logo. This is another security seal program that offers Internet marketers and their customers an advanced hacker threat scan as well as report creation for the client. Internet clients who display the McAfee Trustmark on their website are also listed in the worldwide McAfee merchant directory.

Trusted Verified

Trusted Verified offers several different trust seals that help to boost business and increase conversions for online marketers. T he company offers trust seals for e-tailers, software vendors, Internet mailing services, and lead generation marketers.

Trusted Verified will use advanced technology to detect the security status of the website, check for possible holes in the client’s encryption process, and look at the privacy policy outlined on the website to make certain the client offers customers details about information usage. Customers will see the trust seal on the company Web pages and can click on the icon for information concerning the security status of the website.

Credit: Ascent Internet, a Utah company providing online marketing services, contributed this article. Their website is at