When building a bigger audience for your next webinar event, do not underestimate the power of using social media. Even if you are using some type of web conferencing service, sites like Facebook, Twitter, and even Pinterest send your message out to potentially hundreds of millions of people with a single click of your mouse. That’s because your message is not only seen by those who follow you but also people who follow those people.
According to Facebook, this mega-giant of a social network boasted more than 580 million active users each and every day during September 2012. And in October, 2012 the overall number of active users totaled an estimated one billion. If you are not using social media to promote your next webinar, then you are missing out on a prime opportunity.
Connecting Others to Your Webinar
American computer programmer Mark Zuckerberg once stated in an interview that, “Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.” If you use popular social networking sites then you know this is true. Many webinar services now include features that allow webinar hosts to create a profile that is easily shared on popular social networks.
Regardless if users are helping someone harvest crops on their virtual farm or if they just want to share photos and messages with friends and family across the globe, social networking is an inexpensive, convenient, efficient way to stay connected. And the same is true for companies who are trying to either make or maintain connections with their consumers. Having a social networking profile is a real plus when promoting webinars and trying to build audiences.
Different Social Medias Offer Different Webinar Benefits
The benefits of using social media to promote your webinar largely depend on which social network you plan to use. While all social networks have the same general purpose, each offers unique features that can boost the size of the audience for your next webinar. Here are some of the benefits offered by some of the more popular social media networks available.
- Facebook – This social media giant boasts hundreds of millions of users. More importantly, it allows you to add engaging content to your company’s Facebook through the use of features such as notes and videos. You can add recordings of previous webinars to give audience members an idea of the professionalism and quality that they can expect during your next event.
- Twitter – When companies tweet about things, they want whatever they’re tweeting about to get noticed. One way to do this is by having a lot of followers, and another is to update your Twitter status often. But probably the most popular way to get noticed is using hashtags, which means putting the # symbol in front of keywords. Things like #companyname or #companywebinar can help because anyone searching for those hashtags will find your tweet.
- Pinterest – One of the newest social networks available, Pinterest isn’t just for sharing photos of craft projects and recipes. Businesses, universities, and even non-profit groups are using the site to promote everything from new products to charitable causes. The benefit of promoting your webinar on Pinterest is that you can use your company logo in lieu of a picture. This is especially helpful if your company is well branded. Another benefit is that people don’t have to follow you in order to share your pin which could get it more exposure than sites that require people to follow you in order to share your status updates.
- LinkedIn – This is known as the social network for professionals. It allows users to strengthen their networking potential by making connections to trusted contacts that have some type of professional occupation. More than a directory of professional individuals, you can use LinkedIn to promote your webinar by posting information on your Events page, create an official event on the site, and by sharing a PowerPoint that offers teasers to generate a buzz during the time leading up to your webinar event.
Avoiding Common Mistakes
One of the biggest mistakes you can make is to ignore what social media can do for your next webinar. If you’re using some kind of a web conferencing service then ask what social media sharing opportunity it offers. Even allowing users to chat outside the webinar screen itself during the event can be used to encourage your audience to connect through social networks and follow you, which will build audiences for future webinar events.
While social networking can never replace talking to people face-to-face, as more and more people join the internet it can help build your webinar audience. That is because social networking is one of the most efficient, convenient, and popular ways to get in touch with people in today’s digital world.