The internet is a vast and endless marketplace where it can be hard to get noticed. One way to increase your visibility on the web is through guest blogging. Guest blogging can improve your visibility through a couple different ways. One way is by placing links back to your site or blog within or at the end of the articles you post, which will drive organic traffic to your site and increase your ranking in search engine results pages. Also, you can increase awareness of your site or blog by placing guest posts on highly relevant niche sites that your target audience visits and reads frequently. Either way, there are some common mistakes that you will want to avoid when guest blogging or you will not achieve your goals.
Targeting the Wrong Sites
The first thing you will be doing when you are considering is deciding which sites or blogs you will be targeting for your guest posts, so we will start there. There are a number of mistakes that you can make here and it is crucial that you start off on the right track or you will just be wasting your time.
The very first thing you want to consider is whether or not the site you are targeting is relevant to your niche. If the site is not relevant then you’re wasting time because your target audience won’t be reading this site and any links you establish for link building purposes will be diminished. It is important to keep in mind what niche or segment you are in and only target sites in this same niche.
Another thing you want to consider when targeting sites for guest blogging is the quality of the site. Along with relevancy, the quality is very important to your guest blogging aspirations. One way you can determine the quality of the site is by considering its “domain authority” which shows how important or authoritative the site is. It is possible to get access to this information from free tools, such as this great tool from SEOmoz.
It is also important that you avoid sites that could be potentially harmful to your guest blogging efforts. There are sites out there that can actually be detrimental to your cause, and you need to be aware of the ways to identify such a site. One way to detect these sites is by reading a few of the articles that are published on the site and examine the writing. Anything that has writing on it that doesn’t seem like it was written by a human person you should steer clear of. Also, you can look at some of the sites that the site you are targeting is linking to. For example, if the site is linking to a site that sells “male enhancement” pills, it is probably a good idea to bypass this site.
Common Outreaching Mistakes
After you target a site for your guest post, the next step is outreaching to the person who runs that site. Now that you have avoided targeting the wrong sites, next you want to make sure you don’t commit any of the common mistakes associated with improper outreach.
The most common error people make in regards to outreach is that they forget how to write like a human being online. This is important because unfortunately, there are a lot of spammers out there who are targeting the same sites as you for their own ill-conceived purposes. They send out numerous automated messages every day and because of this, webmasters have become rather skeptical of the emails they receive from potential guest bloggers. Although it may seem easy to write like a real person, it is a mistake that too many people make too often and it is important to review your emails before you send them to make sure they don’t seem like spam.
Another thing people take for granted when outreaching is simply being polite and friendly. This seems trivial, but its importance cannot be understated. It is ridiculous how many good guest posts never get accepted simply due to rudeness. After all, these are human beings you are dealing with and they are much more likely to publish your guest post if you treat them respectfully and are friendly.
Bad Content = Bad Blogging Practice
It would be a shame to get this far where you have a high quality site for an article and the editor of that site has accepted your article idea only to produce shoddy content that eventually gets rejected. There are a few pitfalls you can avoid here quite easily.
One of the most frustrating mistakes you can make is to submit an article with multiple grammatical and spelling errors. In this day and age this is inexcusable as all it takes to correct these errors is proof reading your post and using spell-check.
Another thing that will get your post rejected is stuffing it with too many links or sounding promotional. If you are trying to create some quality links to your site, one or two will be more than enough and most moderators will accept this. If the link doesn’t fit naturally within the article, simply place it in an author bio at the end of the piece.
These are some of the most common mistakes people make when attempting to guest blog on other sites. If you can simply keep these potential pitfalls in mind when guest blogging it will go a long way towards avoiding committing them yourself. No matter what your goals are with guest blogging, if you do not go about it the proper way, you will never achieve said goals.