Maybe you are getting your business active in the social network game. Maybe you’ve been there already and are trying to stay current, add or take away certain social networking sites.
What about Facebook?
Is it still a major player in the business side of social networking? Should you still invest your attention in it, or put it there if you’re just getting started?
Facebook is still valuable in social networking for your business.
Sure, some other sites are making their way into the same vein, but don’t think that makes Facebook completely yesterday’s news. It just means along with Facebook, you may want to spend time on other sites as well, like Instagram or Pinterest. And it may also mean you need to work a bit harder on Facebook to keep it active.
Here are some Facebook tips to help keep your business current…
- Because Facebook is one of the more well known of the social networking sites, customers almost expect you to have some connection. So keep your Facebook page active. Whether it’s a page or a profile (and you should have both), keep them current. Post about local relevant goings on that you may be involved in, anything you’ve done for the community, new products or special events. Keep your posts active and current. No one wants to go to your page and see the most recent thing is a four month old, out of date post.
- Use your Facebook page to let your followers and customers know about specials you’re offering. If you post about a discount, deal or special, your customers will see it; they may even share it and help you get some new business.
- Engage. People like Facebook because of the personal, engaging tone to it. If someone comments on a post or asks a question via your site – respond. Ask for posts as well, like best times at your restaurant, photos with your logo in them or anything else like that. People like to see their comments and photos around Facebook, so the more engagement you offer, the more people will engage.
- Include your contact info. It’s easy to link to your webpage through Facebook, as well as give contact info and directions. When people like your page, they may want easy access to your contact information as well; make it easy for them by listing your address and phone number. Maps are great, too.
- Keep your profile current. Along with your contact information, update your profile page every so often. If you’ve done something big, met a goal, a number or anything else worth bragging about, toot your own horn. It’s Facebook – that’s what people do.
As long as we’re talking about what to do on Facebook, here’s a quick rundown of some don’ts:
- Don’t bash other people/businesses. Stay positive in your posts and leave others out of it. It’s not the place to demean or belittle anyone else.
- Don’t stagnate. This goes with being current. It’s almost worse to have an old, out of date page than no page at all.
- Don’t forget to post photos. People like the visual world of photos – post them.
- Don’t over-post. There is a big difference in staying current and being annoying. If you’re over-posting, you’ll become meaningless and lose your followers and friends.
Facebook can be a huge asset to small businesses.
Use it wisely and you may be surprised how many customers it can bring your way.