With all the options existing in today’s music streaming market, you may wonder, what’s the need for a new service? Learning that Google and Android have teamed up for it might change your mind.
When the Google Play All Access music service hit the market, it was flashing custom radio, unlimited song skipping, and a 30-day free trial to entice music lovers. While all of this may sound exciting to users, starting any kind of business in the music industry proves risky. Will Google’s new project survive? Let’s look at the pros and cons affecting its potential success.
Pro: Google Made It
Google is one of the most successful companies today. In fact, it’s basically the biggest ad campaign on earth. And there’s a reason behind its overall success: Google makes good products. Sometimes it seems everything they touch turns to gold. The company has taken over search engines, YouTube, mobile devices, and e-mail (just to name a few). Google’s track record of success speaks for itself.
Con: The Market is Over-saturated
Even with the new features Google offers, the question remains about actual demand. People seem pretty happy with their Pandora and Spotify subscriptions, so do they really want a new service? Unless Google Play All Access can truly wow its customers with its service, it will have a tough time surviving, and it could join the graveyard of failed Google projects.
Pro: It Closes Gaps in the Market
Even with the multiple options out there, internet music streaming hasn’t been perfected, especially when it comes to options. Google made a point to give its customers complete freedom in listening to music. From choosing any of tens of thousands of songs to hear instantly to completely customizing your own playlists, Google Play All Access offers unprecedented control over your streaming experience.
Con: It’s Data Heavy
Music streaming services use A LOT of data, and when you use it across devices, that data adds up even faster. And with Google’s plethora of music selections and listening options, utilizing Google Play will max out your data plans quickly. One lesser-known way to combat this is by using a home phone connection. Most companies even give data deals to users, such as the CenturyLink Phone Bundles. Still, the high need of data usage may affect GP music’s success.
Pro: Convenient Cross-Platform Abilities (Especially for Droid Users)
Want to have your music everywhere, all the time? According to the Guardian, you can find Google Play native on all Android platforms. Even if you don’t have Android, Google also allows you to upload and download any of your music as individual music files to your computer. This should comfort those who still use standalone MP3 or CD players.
Con: You Need a Credit Card
Google immediately chose to take part in the ever-popular trap of requiring credit card information for their 30-day trial. So unless you remember to cancel your subscription before a month has passed, you’ll automatically get charged for the next month. This gives users incentive to try Spotify or Rdio instead, as their free services do not need a card.
And as many fans of the company’s recently abandoned Google Reader will attest, of course, Google also has a fairly notorious habit of abandoning projects it deems “unsuccessful.” Only time will tell whether the Google Play All Access music streaming service will succeed, but you can certainly try it out and influence its fate. What has your experience been with this service?