If you keep a close eye on your website’s search engine rank, then you may have noticed some unpleasant changes recently. The problem most likely lays in the change of search engine algorithms. Google is particularly gung ho when it comes to keeping its algorithms at the cutting edge of Internet search theory, and regularly updates the algorithm that they use to determine search ranks.
In one way, this is a good thing. Google algorithms are updated in order to award higher ranks to websites that are useful, interesting, and relevant, and lower ranks to spun and plagiarized content, link farms, and the other garbage that has been littering the Internet. The more the software engineers at Google learn, the more the high ranks will go to the pages that deserve it. However, this can leave honest website designers in the lurch, holding them to new standards that they aren’t even aware of. These algorithms are blocks of computer code that reflect an understanding of user intent and keywords, website usability, popularity, and more.
Web design that was acceptable and even beneficial one day can bring penalties the next. Website designers who try to do their own search engine optimization are often untrained, and consequently make a lot of mistakes. These problems often lead to stuffing the text full of keywords, filling the website with excessive low-rank links, and more.
Sudden search engine rank loss used to be a real mystery. There was no way of telling exactly why Google was suddenly lowering the rank. Fortunately this is no longer the case. If you’ve been having trouble with your ranking, try one of the new tools that have been created to help website developers crack the mystery.
These tools, such as Fruition’s Google Penalty Checker (http://fruition.net/google-penalty-checker-tool/), have figured out a lot about Google’s recent algorithm updates. Using one of these, you can quickly get an idea of what is causing the problem, and get your page back up to the position it was in before, if not better.
The Google Penalty Checker analyzes your website and checks it against a list of Google updates that it keeps on file, to determine which update is most likely causing the problem. It also makes a list of which updates are likely to be positively affecting your website’s rank.
The information is presented in graph form, making it pretty easy to determine exactly what is going on. The tool is able to tackle updates such as: Google Panda Penalty (Content related issues), Google Penguin Penalty (Link building specific penalties), Formatting Updates (The order of search results) and Exact Match Domain Updates (Changes in the way domains are valued when the keyword is included).
Google updates can have major impact on search results. Some updates change how every single search that Google conducts is performed. Even minor updates can change the results for more than a third of the most common searches. Some changes are made only once in a while.
Others, like search parameters for ever-changing subjects such as automobile and consumer electronic reviews, algorithm changes can come multiple times per year. Keeping a high rank for your website requires vigilance. It is wise to regularly perform the kinds of searches that the demographic you want to attract uses to search for websites like yours and stay aware of where your site is currently ranked.
The moment you see a drop, check for potential problems with recent Google updates. Even if you never experience a problem related to a search algorithm change it is still worthwhile to learn more about these updates, so that you can keep your site’s search engine optimization cutting edge and keep yourself from making any optimization mistakes. Whether you use the services of an SEO professional to handle ranking matters for you or use tools to help you do it yourself, the Google algorithm is a subject than you cannot afford to be ignorant of.