Boy oh boy, you’ve grown a lot in last few years – 15 and already taking the online world by storm! And this new Hummingbird of yours – It’s full of possibilities, possibilities that outwit the SEO world and outsmart every previous algorithm update. And why not? It has imbibed the features of a hummingbird – fast and precise just like that!
So what is this Google’s Hummingbird everyone is humming about?
It’s not just any hummingbird my friend, – it’s the Hummingbird algorithm update rolled out officially by Google on its 15th birthday (which is today) from its birthplace, Menlo Park Garage. It is claimed that the algorithm change will affect 90% of the searches – so it’s not something to be ignored.
Since it has been officially announced just today, there are not many details available about how BIG the birdie is. But we’ll bring you everything we can lay our hands upon. There’s a lot of speculation going on social media sites, tech world and SEO sphere. But first, let’s get our facts right:
- Hummingbird is an upgrade to the way Google interprets search requests by the users.
- It is the first major upgrade for three years (as if Panda and Penguin did not give us enough… err… trouble !!!).
- It has already been in use for about a month
- It affects about 90% of Google searches.
- Hummingbird is particularly useful for longer and complex queries.
- Hummingbird focuses more on ranking information based on a more intelligent understanding of search requests (instead of better indexing of websites, like its predecessor, Caffeine)
- As Hummingbird can understand concepts and their relations with each other way better than any of its predecessor, it leads to more human interactions, which was the main aim of Google’s “Knowledge Graph” concept introduced last year.
Alex Moss, Co-Founder at 3 Door Digital, said that Hummingbird is going to have a greater impact in search than people realize, especially in the field of mobile SEO. According to him long tail keywords are going rule the search engine as a result of this.
I think you’ve got a point there, Alex. Long tail key phrases are going to provide Google a more detailed insight on the user’s intent rather than the short-tail keywords. And with more and more people using internet on phone (smart or not) and other wearable media (smart watch, anyone?), the search terms are going to be way more conversational. And then, there’s the voice search used in every other smartphone these days – when you are vocal about what you want, you will be more conversational and want the search results to be more fluid. This is where Hummingbird is going to play a major role.
In fact, while stating an example on the first Hummingbird presentation by Google on Thursday, Tamar Yehoshua of Google Search has shown how the new upgrade enhances the quality of voice search results.
Interesting huh? They don’t say Google the best mind reader for nothing!
With each passing year, Google is becoming more and more innovative, opening new avenues to reach the users, taking up new challenges. I tell you, it’s nothing but its raging teenage hormones!
Anyway, Happy Birthday Google! And thanks for the unexpected return gift!!!