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30 Reasons – Pinterest Will Rule in 2014 (Infographic)

30 Reasons – Pinterest Will Rule in 2014 (Infographic)

As much as we would like to think Facebook is the most powerful social media tool, our friends at Omnicore make a good argument that Pinterest has really picked up the pace and is here to rule over all the other social media tools.

Here are the key points from the infographic:

  • Pinterest has 70 million users
  • There are 2.5 million monthly page views
  • Pinterest attracts 1090 visitors per minute
  • Pinterest user stays on the site for 15.8 minutes
  • Pinterest is overwhelmingly used by women with a 83% women to 17% men ratio
  • Pinterest is most popular among 35-54 years old users followed by 32% of 18-34 years old users
  • 50% of US moms who use Pinterest would follow a brand if rewards were offered to them
  • 81% of U.S. women online trust Pinterest as a reliable source for information and advice
  • Pinterest tops the chart with the most activity in categories such as cooking & dining, DIY & crafts, health info, funny & human interest, fashion & beauty, and tech
  • 90% of US online specialty retailers use Pinterest
  • 46% of online shoppers in the U.S. have made a purchase based on a recommendation via Pinterest

Ready for more? Great. Here’s the full infographic:

Pinterest Marketing 2014

About Salman Aslam

Salman Aslam
Salman Aslam is a Digital Marketing Consultant and CMO of Omnicore™, a full service Digital Marketing Agency focused on performance growth for Startups and Small to Medium Enterprises through ROI focused Internet Marketing Services.

7 comments

  1. Pinterest is not going to rule in 2014, The social media platform that will rule is the one that your customers are using.

    If you take a look at this infographic you can see that levels of male use is still very small, meaning that if your target market are men then Pinterest might not be the right social platform to use. However, if your target market are female then Pinterest might be the way to go.

    Social media is entirely relative to your target market. Find where your customers are, and engage with them. Whether that is on Facebook, Google , LinkedIn, Twitter or Pinterest.

  2. I agree with Steven on the male demographic. Pinterest is doing a little better at marketing to men, but I agree that until that male count goes up , it won’t be as popular as the other platforms.

  3. These statistics are interesting, but how will these statistics change as more and more people start to use Pinterest?

    Pinterest may not rule 2014, but I believe Pinterest has some unique functions where some brands should include Pinterest in their social media marketing strategy.

  4. Cindy you’re exactly right.

    Pinterest is amazing for sharing photographs and can be a powerful tool for sales by pushing traffic through to purchase pages. You just need to be aware of where your customers are before you use a platform for promoting your brand.

    If your customers are using Pinterest, great. If they are not then it will not work for you.

  5. Regardless of social platform, these are all great content and brand amplifiers. What would concern me if I was a brand marketer (I’m not) is the *share of attention*. Sure a brand can establish a presence on FB, Twitter, Instagram, Pintrest, Vine etc., but that brand is competing for attention with friends, families, passions, events, announcements etc. So can you really establish any sort of regular engagement on one’s social stream? Who really uses a social channel to friend or follow a brand?

    What these brands need to do on the social channels is to use them as content syndication platforms with the end goal being to redirect the a brand’s URL where the brand can control the conversation and have the users complete attention (no pix of friends etc) where a lasting brand relationship can be made.

    Further, the social platforms are simply rented spaces, so what happens in the “Ask #JPM Chase” situation? Consumers run rouge and the blowback can be significant– Did JPM Chase really have to respond to the tweet about whether Jamie Dimon eats children?

    Social = brand amplification, Brand URL= Consumer particiaption in a controlled environment.

  6. Pinterest has been very successful marketing to women. The social media website was not designed to keep males attention. According to the data above, 17% of the total Pinterest audience is men. It would be foolish to declare that Pinterest will rule social media in 2014 with these statistics.

    Is Pinterest making any attempts to attract male users? If so, what types of changes are going to help increase males usage of the website/ applications?

  7. How is Pintrest marketing effectively to men? This has the feel of an arts/crafts/project site that I can’t imagine most men would be interested in or would seek out as their first point of reference in order to find inspiration for a task.

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