A new year is a new opportunity to achieve your business goals. Evaluate your former social media marketing strategies and see what works best for your business. Improve or eliminate what does not work. Keep moving forward and press on to your goals. But, how?
You must be aware of the different emerging trends in social media to keep up and improve the quality of your services. Long-term success goes along with continuous learning. Here are 2016’s social media trends you must invest in for your business’s online success:
Twitter’s Conversational Ads
Last 5th of January, Twitter launched the conversational ads advertisers and marketers can utilize to engage more consumers. This Twitter exclusive ad makes it more convenient for consumers to spread brand awareness while encouraging interaction with its audience. More than that, it is a powerful strategy for advertisers and marketers to establish their online presence on Twitter.
Twitter offers something novel for advertisers to add up to their line of successful marketing moves such as promoted tweets, retweets, hashtags, likes, and follows. Twitter’s new feature, the conversational ads,promote interaction and brand awareness through call to action buttons and customizable hashtags.
At present, conversational ads are available in beta for select advertisers. For every tweet, consumers can choose between the two call action buttons. Once a call to action button is tapped, the Tweet composer will open a pre-generated tweet accompanied by the conversational hashtag buttons. The tweet can be personalized before sharing it with his or her followers. With every new follower to engage in these ads, the campaign will continue to spread and tap a wider audience.
With this new Twitter feature, you can help your fans or consumers get closer to your brand while increasing your chances of acquiring a higher ROI.
Live Streaming on Periscope
The popularity of Periscope rose in 2015 and is continuously capturing the interest of the online generation. It is discovered by business owners as a great way to interact and create relationships with their customers while increasing awareness for their brands. In fact, many world-renowned brands successfully incorporated live streaming into their online marketing strategies.
Periscope, Twitter’s live streaming platform, is an innovative way to build a community for your brand by giving your audience a raw and organic look at your business. You can make your audience feel like they are a part of your journey and thus, build a more personal relationship with them. More than that, it is also a great way to encourage higher engagement and interaction.
Periscope broadcasts now come alive within Twitterhttps://t.co/R346R1lgZb
— Periscope (@periscopeco) January 12, 2016
Here are some of the ways Periscope can help in the growth of your online or e-commerce business:
- Q & A sessions
- Product showcasing or unboxing
- Live event footages
- Customer support
The difference with Periscope is that every video plays real-time. Periscope takes the above services to a whole new level. While you’re live streaming, your customers or audience can message and comment as if you’re in a face-to-face conversation.
Mobile Messaging Applications
Currently, mobile messaging platforms have become the focus of the online activity of most mobile and smartphone users. The most famous of which are WhatsApp, Facebook Messenger, and WeChat. Worldwide, there are about 900 million monthly active users on WhatsApp, 700 million on Facebook Messenger, and 650 million on WeChat.
Other popular mobile messaging platforms include Gchat, iMessage, and Line. At present, about 2.5 billion people are registered to at least one messaging app. According to the advisory firm Activate, a whopping 3.6 billion mobile messaging app users by 2018. This figure is equivalent to 90% of the entire Internet population across the world.
In China, hundreds of thousands of active users use WeChat in shopping, booking doctor’s appointments, sending money, and more. In fact, professionals often exchange WeChat usernames instead of the usual business cards. Facebook and other tech companies now study WeChat’s features in the hope to add new features to their mobile messaging apps.
As it continues to improve its mobile messaging platform, it taps shopping and e-commerce. At present, Facebook Messenger also appears to be a customer service platform where interested consumers can inquire about shipping, product availability, and other shopping concerns.
Blab Beta Live Conversations
The popularity of video chat is continuously growing. In fact, it is considered as one of the fastest growing communication channels. People are getting used to video chats and are not only using it for personal communication with friends and families. This communication channel is also now being used by business professionals around the world whether for job interviews, business purposes, or even customer support.
Blab, the new video chat application, allows group interactions of 2-4 people that can be watched real-time by anyone, worldwide. This video chat innovation can be used to reach your audience and market in a more personal way. With Blab, you can have your talk shows, interviews, debates, podcasts, tutorials, workshops, and more which viewers can comment on or ask questions. Blab encourages live audience participation.
According to statistics, 95% of the population remembers videos more than plain texts. If you’re into e-commerce, video chat can attract more potential upscale customers to become your shoppers. With Blab, you can increase your chances of reaching out to your market in a more personal manner.
Social Networking on Facebook
Although the rise of different social media trends is inevitable, one social media trend remains to flourish – Facebook. This social media network is still the leading global social platform and the go-to website for most people. According to statistics, there are 1.01 billion people who use Facebook in just a single day. 894 billion of which are on mobile.
Facebook’s massive audience gives it an edge over other social media platforms. This social network can be used for both personal and business purposes. It favors both big and small business ventures. In fact, as of April of last year, there are already 400 million active small business pages on Facebook. Indeed, Facebook is a great way to build your network – may it be personal or for business.
Immerse yourself in the above social media trends and see what works best for your business. Do not be afraid of change. Do not be afraid to experiment. Try to incorporate the above social media trends to our marketing strategy. For more social media tips, click here. This year could be the best year for your business!