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Unlocking the Mystery of Lead Capture Success (Infographic)

Unlocking the Mystery of Lead Capture Success (Infographic)

We recently surveyed marketers from over 219 small and midsize U.S. organizations in the business-to-business (B2B) (55%), business-to-consumer (B2C) (34%), and nonprofit (11%) sectors.

Our resulting research report—“The State of Lead Capture in 2016”—reveals that many marketers are struggling to reach central goals and prove return on investment (ROI) because they are tracking key performance indicators (KPIs) that are not aligned with their goals.

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Infographic: The State of Lead Capture in 2016

About Chris Lucas

Chris Lucas
Chris Lucas is the vice president of business development at Formstack. He is passionate about setting the vision for Formstack’s marketing and sales departments, as well as discovering new ways to drive web traffic and leads.