You have written a fantastic blog post. It is well formed, full of information, interesting and rather witty (if you do say so yourself). You have spent a monumental amount of time on it, and once you hit publish you see a fair amount of activity. At least your visitor count shows that people are reading and enjoying it. But the numbers are low, the social media shares are non-existent and where are the comments? If all of these people have read the post, why aren’t they engaging with you? Didn’t you write something that they connected with, and if ... Read More »

If solid business-savvy is half the battle in working towards success, being able to innovate and think outside of the box represents the other half, and there is no better way to stay sharp in your field than by immersing yourself in the people best to bounce ideas off of. Brush up your skills with the latest tools and tricks that lead to unique ideas developed well at these five worldwide innovation events: 1. Hero Conf If there is one area of work that may require innovation more often than others, it has to be marketing and public relations, and ... Read More »

There is no way you haven’t heard about social commerce lately. Everyone is going nuts for it, especially Facebook-specific shopping, or F-commerce. You might be wondering what makes Facebook such a specific target of this phenomenon, and it is simple: It’s prepared for it better than perhaps any other social media site. Because Mark Zuckerberg saw the potential for this new wave of commerce early on, he aimed to make the new Timeline more accessible and useable for businesses looking to connect with consumers. This personalized means of selling to a target base is an efficient means of building profits ... Read More »

Food is one of the greatest pleasure on Earth. I have been in love with cooking for myself and others for years, and with eating for as long as I can remember. My life is dominated with finding new places to eat, trying things I never have before, discovering dishes on my travels, and just enjoying fresh and simple ingredients in delicious meals. You should see my Pinterest boards; I have thousands of food related pins there. The internet is a real boon for a foodie like me. From new recipes to reviews on local hole-in-the-wall treasures, it keeps the ... Read More »

I have noticed a bit of a debate recently over the effectiveness of social media sites like Twitter and Facebook for profit generation. Plenty of people are convinced that there is no real link. That even the marketing potential is over hyped. Which is a sentiment I cannot understand, especially coming from people who claim to be experts in online sales and promotion. It is entirely possible to convert followers on both Twitter and Facebook into real customers. Many small businesses have especially found this to be true, thanks to Facebook’s integration of checkout platforms. But even without that feature, ... Read More »