You are here: Home » Facebook

Category Archives: Facebook

Feed Subscription<

What’s Behind Facebook Big Buy?

Mark Zuckerberg

The news about Facebook buying WhatsApp has traveled around the world with the speed of light. And the main reason for such a buzz about this deal is the money that has been paid for the messenger: $19 bln (according to Reuters). Even today, in the world of big money, such a sum seems to be ridiculous when paying for a messenger. What are the motives behind this acquisition? The only person to know them for sure is, obviously, Zuckerberg. But we can make some guesses. Facebook can’t find new users Facebook is already notoriously known for its fake clicks ... Read More »

Facebook Buys Popular Messaging App WhatsApp for $16 Billion

Facebook Buys WhatsApp

Today, Facebook announced the acquisition of WhatsApp for $16 billion ($4 billion in cash and approximately $12 billion worth of Facebook shares.), the largest acquisition of any venture backed company in history. Facebook stock falls 5% after hours following WhatsApp purchase. In a statement announcing the deal, Facebook founder Mark Zuckerberg described WhatsApp’s services as “incredibly valuable”. Jan Koum, WhatsApp co-founder and CEO, said, “WhatsApp’s extremely high user engagement and rapid growth are driven by the simple, powerful and instantaneous messaging capabilities we provide. We’re excited and honored to partner with Mark and Facebook as we continue to bring our product ... Read More »

Paul Walker Tops Social Movie Charts (Infographics)

Paul Walker

Expion, a social software company, put together an infographic that ranks 2013’s top 10 grossing movies by Facebook fan engagement that I thought you might be interested in checking out. Expion analyzed the Facebook pages of ten movies, including over 2,500 posts, from Jan. 1 – Dec. 5, 2013, to find out which film has the most engaged Facebook fans. The infographic highlights engagement rates for each movie overall, each day of the week and top characters/actors such as Paul Walker, Katniss and the Minions. Fast & the Furious tops the social charts: Paul Walker is the face of two ... Read More »

Control Your Social Media Branding With Open Graph Meta Tags

Facebook Open Graph Meta Tags

We invest a lot of time and energy into developing our online brands. We try to shape the way that the world sees us by telling stories with the content we create and share. Our websites are designed to be an embodiment of the way we want audiences to see us. That process of shaping a brand is fairly easy on platforms we control. But the nature of modern online marketing is such that we don’t have complete control of many of the channels that our audiences choose to use to engage with our brands. Social media is at the ... Read More »

Two Ad Rivals Opening the Doors to One Another: Facebook’s Ad Exchange Welcomes Google’s DoubleClick

Facebook's Ad Exchange Welcomes Google’s DoubleClick

It’s an unlikely partnership but Facebook and Google will be working together. It was announced recently that Google’s DoubleClick will now have access to Facebook’s Ad Exchange (FBX) for retargeted advertisements on Facebook. What exactly does this mean? In 2007, Google announced its purchase of DoubleClick for 3.1 billion dollars. DoubleClick provides a popular demand side platform for marketers to purchase online display advertising through a real-time bidding platform.  Since its acquisition by Google, DoubleClick has established itself as a one-stop shop for marketers to purchase advertising from a number of web publishers and ad exchanges all under one roof. ... Read More »