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Facebook for Business is Dead

Facebook for Business is Dead

Don’t just read this title and go delete your personal profile and business page, fire your social media expert or virtual assistant and leave the social media giant behind forever. Don’t fire your marketing director who swears by Facebook ads and algorithms, and move on to some other media avenue. Read on first Because Facebook is not dead. In fact, social media is a vital component to any business public relations strategy. “The unique ability that we have through social media is to reach to people and for them to communicate back to us,” says Jeanine Guidry of George Washington ... Read More »

Astonishing Approaches to Utilize Your Facebook for Viable Marketing

Facebook Marketing

There are incalculable articles on the most proficient method to market with your Facebook page. Yet, as you’ve likely perceived, Facebook scope can be horrid in case you’re not purchasing Facebook promotions. That is the place Facebook profiles come in. No, you can’t set one up for your business. At the same time you can utilize your own particular individual profile for promoting: your brand, your business, and your substance in this post, we’re going to take a gander at things you can do with your Facebook profile that will help your advertising endeavors. Organize in Facebook Group: In case ... Read More »

Top Reasons Marketers Should Expand Video Content to Facebook

Expand Video Content To Facebook

Summer of 2015 may go down in the annals of social media history as the definitive tipping point when Facebook finally usurped YouTube’s domination of the online video space. Every few days this summer, Facebook’s announced (or sometimes just denied or simply refused to comment on) an array of attractive new features that are designed to make video consumption on their platform easier and more relevant to users. And these aren’t mundane, showy or gimmicky one-offs.  They’re genuine improvements to the user experience, whether you’re a viewer or content creator. Additions that outpace those being made over at Google-owned YouTube ... Read More »

Facebook Instant Article and Its Potential as a New Publishing Format

Facebook instant Articles

A month has passed since Facebook rolled out its much-awaited “Instant Articles” project for iPhone users.  After its much-hyped launch, Facebook has gotten awfully quiet about this project. But today, with The Guardian posting its first-ever Instant Article, it seems that Instant articles are back on menu. According to Pew Research Center, 30% of U.S. adults who use social networking sites regularly get news from Facebook.  Facebook has become a primary channel for the distribution of media of all types, and rightfully so.   Where else can the publishers reach such a gigantic audience? Now, iPhone users can get access to ... Read More »

Facebook to Change the Way They Count Likes, Whether You Like It or Not

Facebook Like Counter

On March 5th, Facebook published a blog post titled “Making Page Likes More Meaningful.” In that blog, Facebook chalks out how and why they are going to remove certain inactive accounts next week from the like counts from its pages.  This move is likely to result in a drop in likes for the page owners. Facebook said that there are two main reasons why behind this bold move. First of all, with this move, Facebook wants to improve business outcomes by offering “businesses up-to-date insights on the people who actively follow their page and make it easier for businesses to ... Read More »