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Off-Page SEO Weapon In Your Arsenal (Infographic)

Guide for Off-Page SEO Factors

Gone are the days when off-page SEO was as simple as buying links and using link-building software. Now that Google has introduced anti-spam algorithms like Panda and Penguin, these unethical off-page SEO practices can result in your website being de-indexed and penalized by the search engine. It’s essential that you know the best off-page SEO practices to remain in the good graces of all future Google algorithm updates. Here we’ll focus in on the top weapon in your arsenal – backlinks. The following are the ways you can build quality backlinks that will encourage Google to start ranking your page higher. ... Read More »

Beyond “Mobile Friendly” – Three Strategies to Move Faster Than Google

Strategies to Move Faster Than Google

For the moment, let’s presume that the Apple Watch takes off and becomes the next big thing. It may happen. In 2007, it was hard to believe that the iPhone would change all of mobile. It’s entirely possible that soon tens of millions of people are walking around with their primary internet interface on their wrist. How big is that screen? Slightly bigger than a postage stamp? I suggest you think long and hard about the future of content marketing on increasingly smaller devices and on devices no longer directly connected to the idea of a “computer”. Google’s mobile integration ... Read More »

Mobile-Friendliness Is to Become a Ranking Factor Following Google’s Algorithm Update In April

Google mobile-friendly search

Owners of non-mobile-friendly business websites have a big reason to worry.  Thanks of Google, this year mid-April is going to a little more troublesome than you have expected. On April 21st, Google will start the official update of its search algorithm. Following this update mobile-friendliness will be considered as a ranking factor in Google search results. Told you, it’s the year of mobile! On February 26, Google has announced this decision via its Webmaster Blog – “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages ... Read More »

Google Teams Up With Twitter Again: What Does It Mean To SERPs?

Deal for Google to include Twitter tweets in Google search results

Google has rekindled its romance with Twitter last week when it struck a deal with the blue bird of social media. A few years ago Google had access to the Twitter, but that agreement expired in 2011. After that, tweets have gone mostly unindexed. Some sources even claim that there are less than 8% tweets can be seen in Google SERP. Google is the biggest name in search engines with about 75% of market share. Twitter too is one of the most influential social media mughals.  A deal between them will pretty much change the social search scene. About the ... Read More »

7 SEO Trends to Improve the Chi of Your Site in 2015

SEO Trends in 2015

As each day coming to an end, we are getting a step closer to 2015. Now is the time to reflect on this year’s mistakes, learn from it and prepare for the next year. I wish the world of SEO was that simple. In the world of organic search, the algorithm can change the rhythm and trends anytime, turning the world upside down.  And that means one day you were the king and the next day, Pooff!!! Come to think, in 2014, there’s been 14 (13 according to Moz’s change History + everybody is talking about a holiday Penguin update) ... Read More »