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Tips To Set Up A Loyalty Program, Plus An Infographic

Set Up A Loyalty Program

E-commerce has become an important concept in our present and future in terms of financial potential and online business models. In today’s economy, it is crucial not only the way a business attracts customers and consumers, but also the way a business keeps them. The journey from New to Returning is paved with challenges for sure. To name a few: competition, personal preferences, shift and changes in the market, buyer “fatigue” – in some cases, buying or remaining loyal to a specific brand/product can be hard with all the other options out there – and many more. So how do ... Read More »

12 Best Social Media Management Tools Used By Businesses (Infographic)

Social Media Management Tools

Purchasing the right social media management tool is tough decision to make. Especially, when there are so many products on the market that offer similar functionality. In spite of carefully researching and asking your friend for a recommendation, it’s often hard to tell which tool will work the best because your goals and use case might differ from that of your friend. So at TrustRadius, we conducted an in-depth analysis of 23 social media tools based on 400+ reviews to help you make a better decision. Below is an infographic that summarizes the suitability of each of these products for ... Read More »

Get Yourself In The Loop On Twitter (Infographic)

Twitter Search Numbers

Twitter. Just say this word at any party or social gathering, and you’re bound to get a variety of interesting responses. Some people love it, some people hate it, and some people just don’t care. No matter how you feel, you can’t argue how important Twitter has become in today’s social media-driven society. Most of us have a Twitter account, whether we use it non-stop or only on occasion. Even some of the most popular television shows, like The Voice, uses tweets to engage their viewing audience. During their live final shows, viewers are encouraged to tweet in order to ... Read More »

4 Google Analytics Time Hacks that Will Strengthen Your Marketing

Google Analytics Time Hacks

If you are like most marketers, your time is limited. It’s much easier to collect only vanity metrics, such as page views and social followers. The problem is that data requires analysis. You need some hacks to help you save time but still get the actionable metrics you need. Actionable metrics lead increased ROI. With some strategic effort in Google Analytics, you’ll be surprised at how much you can accomplish. Time Hack 1: Determine if your metrics are actionable It’s time to admit if you have a problem. Are you truly collecting the right metrics?  Some data is more actionable ... Read More »

The Social CEO 2014: 68% of CEOs Have No Social Presence (Infographic)

The Social CEO (Infographic)

Did you know that 68% of CEOs have no social presence whatsoever on the top five social networks? Surprising, isn’t it? But wait, there’s more! It seems that even today most CEOs do not understand the power of sociability. A very large section of them either do not have a social presence or is merely active on LinkedIn and Twitter. And those who really do have a prominent social media presence prefer Instagram over Google Plus. However, it’s time CEOs become more sociable. It will bring them closer to the customers, help address issues in a better way and increase ... Read More »