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Off-Page SEO Weapon In Your Arsenal (Infographic)

Guide for Off-Page SEO Factors

Gone are the days when off-page SEO was as simple as buying links and using link-building software. Now that Google has introduced anti-spam algorithms like Panda and Penguin, these unethical off-page SEO practices can result in your website being de-indexed and penalized by the search engine. It’s essential that you know the best off-page SEO practices to remain in the good graces of all future Google algorithm updates. Here we’ll focus in on the top weapon in your arsenal – backlinks. The following are the ways you can build quality backlinks that will encourage Google to start ranking your page higher. ... Read More »

Guide to Form Conversion for The Online Marketers (Infographic)

Online Marketer’s Guide to Form Conversion

No matter what kind of business you’re in, making money is always a primary goal. To obtain that revenue, your company might prioritize lead generation and eventually converting those leads into dollars. Monetizing leads is an essential function of the sales funnel. And marketers are an important part of the process. That’s why the industry is always on the lookout for new and innovative ways to develop prospects into customers. A recent study of over 650,000 form users across a variety of industries provided insights into conversion form rates. While the report is chock full of tips and best practices ... Read More »

Importance of Social Media for B2B Businesses in 2015

Importance of Social Media for B2B Businesses in 2015

It’s getting increasingly difficult to compete if you are a B2B business. As a B2B business, you cannot take your target customers for granted. You must remember they have a vast array of options to choose from and your business is not the only one offering the product and services they are looking for. What you need to do is make sure your business shouts the loudest and is seen and heard more than its competitors. This is where social media enters the picture. It holds tremendous potential for B2B businesses as a means to showcase their credibility, build reputation ... Read More »

Tips To Set Up A Loyalty Program, Plus An Infographic

Set Up A Loyalty Program

E-commerce has become an important concept in our present and future in terms of financial potential and online business models. In today’s economy, it is crucial not only the way a business attracts customers and consumers, but also the way a business keeps them. The journey from New to Returning is paved with challenges for sure. To name a few: competition, personal preferences, shift and changes in the market, buyer “fatigue” – in some cases, buying or remaining loyal to a specific brand/product can be hard with all the other options out there – and many more. So how do ... Read More »

12 Best Social Media Management Tools Used By Businesses (Infographic)

Social Media Management Tools

Purchasing the right social media management tool is tough decision to make. Especially, when there are so many products on the market that offer similar functionality. In spite of carefully researching and asking your friend for a recommendation, it’s often hard to tell which tool will work the best because your goals and use case might differ from that of your friend. So at TrustRadius, we conducted an in-depth analysis of 23 social media tools based on 400+ reviews to help you make a better decision. Below is an infographic that summarizes the suitability of each of these products for ... Read More »