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Guide to Form Conversion for The Online Marketers (Infographic)

Online Marketer’s Guide to Form Conversion

No matter what kind of business you’re in, making money is always a primary goal. To obtain that revenue, your company might prioritize lead generation and eventually converting those leads into dollars. Monetizing leads is an essential function of the sales funnel. And marketers are an important part of the process. That’s why the industry is always on the lookout for new and innovative ways to develop prospects into customers. A recent study of over 650,000 form users across a variety of industries provided insights into conversion form rates. While the report is chock full of tips and best practices ... Read More »

Importance of Social Media for B2B Businesses in 2015

Importance of Social Media for B2B Businesses in 2015

It’s getting increasingly difficult to compete if you are a B2B business. As a B2B business, you cannot take your target customers for granted. You must remember they have a vast array of options to choose from and your business is not the only one offering the product and services they are looking for. What you need to do is make sure your business shouts the loudest and is seen and heard more than its competitors. This is where social media enters the picture. It holds tremendous potential for B2B businesses as a means to showcase their credibility, build reputation ... Read More »

Tips To Set Up A Loyalty Program, Plus An Infographic

Set Up A Loyalty Program

E-commerce has become an important concept in our present and future in terms of financial potential and online business models. In today’s economy, it is crucial not only the way a business attracts customers and consumers, but also the way a business keeps them. The journey from New to Returning is paved with challenges for sure. To name a few: competition, personal preferences, shift and changes in the market, buyer “fatigue” – in some cases, buying or remaining loyal to a specific brand/product can be hard with all the other options out there – and many more. So how do ... Read More »

12 Best Social Media Management Tools Used By Businesses (Infographic)

Social Media Management Tools

Purchasing the right social media management tool is tough decision to make. Especially, when there are so many products on the market that offer similar functionality. In spite of carefully researching and asking your friend for a recommendation, it’s often hard to tell which tool will work the best because your goals and use case might differ from that of your friend. So at TrustRadius, we conducted an in-depth analysis of 23 social media tools based on 400+ reviews to help you make a better decision. Below is an infographic that summarizes the suitability of each of these products for ... Read More »

Get Yourself In The Loop On Twitter (Infographic)

Twitter Search Numbers

Twitter. Just say this word at any party or social gathering, and you’re bound to get a variety of interesting responses. Some people love it, some people hate it, and some people just don’t care. No matter how you feel, you can’t argue how important Twitter has become in today’s social media-driven society. Most of us have a Twitter account, whether we use it non-stop or only on occasion. Even some of the most popular television shows, like The Voice, uses tweets to engage their viewing audience. During their live final shows, viewers are encouraged to tweet in order to ... Read More »