The unqualified success of such popular sites as Twitter, Facebook and LinkedIn makes it easy to forget that the social networking landscape is littered with the wreckage of many who have gone down in flames. You know the ones… sites that have fallen short of catching on, clones which just couldn’t match that winning formula. Here’s a list of ten social networking attempts that failed miserably - MySpace Tacky profile pages and a muddled layout doomed this site from the start, attracting all the wrong kind of networkers. Beyond the tweens and garage band profiles, MySpace never quite caught on ... Read More »

Social networking sites are emerging as a hotspot not just for teenagers, but also for advertisers who target these youngsters to build brands and sell products. However, only 13 per cent of the total Internet advertisement budget has been spent on social media initiatives for the year 2008-09, according to a recent study Webchutney. But the advertisement spend on digital media by the top 500 marketers is likely to grow 44 per cent to Rs 400 crore (Rs 4 billion) in FY 2009-10. Google, which has the largest network of users in India, is working with advertisers to aggressively target ... Read More »

Continuing to evolve its offering to meet the changing needs of the users, Rediff.com, India’s leading online portal added yet another first to its flagship product Rediffmail by introducing feeds functionality from popular social media sites likes Orkut, Facebook and LinkedIn into the users Rediffmail inbox. The objective of introducing feeds into Rediffmail is to help users discover content on social networking platforms which is relevant and useful in an effective and non-intrusive manner. News feeds within the mailbox will help users to find interesting content like photos, videos and music that their friends and family are sharing on the ... Read More »

Orkut, the social networking community site owned by Google, has rolled out OpenSocial applications to its users in India and will continue to expand geographically over the next few weeks. The OpenSocial API, on which Orkut’s platform is based, was launched by Google last year. Apps are integrated directly into your orkut experience. When you log into your profile, you will be able to add up to 25 apps to your orkut profile. Your friends will see all the apps you’ve added, be able to interact with them, and can add any apps they like to their own profiles. OpenSocial ... Read More »

You may have noticed that the Orkut logo looked a little different when you signed in today, this bcoz Orkut celebrate its 4th birth day. It has grown up pretty fast, with many more features, communities, friends and photos since it first opened as an invite-only community. Add the Orkut Birthday Gadget to your homepage. Read More »