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7 SEO Tips for a Post Panda and Penguin Universe

7 SEO Tips Post Panda and Penguin

SEO isn’t what it was. A lot has changed from the days of Meta information rush, stuffing keywords, and the constant drill of writing content for the spiders. Google has taken the role of policing the web and that explains the release of a few algorithm updates (including the recent Hummingbird update) that has changed the way we optimize pages for search. Recommended Reading: Recommended SEO Practices After Google Hummingbird Update Here are at least seven tips to follow if you want your website to stand the tide of Google’s constant attacks on content (and hence your business): SEO is for ... Read More »

The 5 New Rules Of Link Building For 2013

Rules Of Link Building

Following the Penguin 2.1 update earlier this year and Google’s many claims, you might think link building as a technique is fairly redundant and isn’t worth your time and effort these days –but guess what? That’s just not the case. While Google might claim they don’t put as much emphasis on a site’s backlinks when it comes to ranking factors these days, evidence from all over the globe suggests otherwise – so it might not be the time to hang up your link building boots just yet! Yes, the emphasis on your site’s backlink profile might have shifted from quality ... Read More »

Recommended SEO Practices After Google Hummingbird Update

Recommended SEO Practices

The latest update to Google’s core algorithm is named Hummingbird, which says it all – this update is aimed at swiftness and accuracy. This is the biggest change to Google’s underpinnings since early 2010, when the Caffeine upgrade was introduced. To most Google users, the search results won’t be significantly different. However, there was an inevitable need for new mathematical formulas to handle the trend of more complex queries and increased smartphone searches. When you consider the fact that this is the biggest change in Google’s algorithm in 12 years, you can’t avoid asking yourself how it will affect your ... Read More »

Use Predictive Search Terms to Fill Customer Needs

Google Predictive Search

If you’re a Halloween costume retailer, which costumes do you need to make sure to keep in stock? Are politician masks still popular? What about superhero costumes? Nurses, kittens, firefighters, princesses, ghosts, or vampires – if you want to run a successful store, you’ve got to stock what people want and avoid what people don’t. The same goes for coffee shops offering pastry selections and yoga instructors offering types of classes. Yes, you can just pick what worked last year – if a lot of people order chocolate-chip cookies, it’s a good idea to keep them in stock – but ... Read More »

Hummingbird – Google’s Gift to the Users on Its 15th Birthday

Hummingbird

Boy oh boy, you’ve grown a lot in last few years – 15 and already taking the online world by storm! And this new Hummingbird of yours – It’s full of possibilities, possibilities that outwit the SEO world and outsmart every previous algorithm update. And why not? It has imbibed the features of a hummingbird – fast and precise just like that! So what is this Google’s Hummingbird everyone is humming about? It’s not just any hummingbird my friend, – it’s the Hummingbird algorithm update rolled out officially by Google on its 15th birthday (which is today) from its birthplace, ... Read More »