Last year saw the arrival of online social media. If you operate a website or blog, you would be well advised to realign your site to exploit the popular social media sites for increased traffic.

You should also introduce social media components to your site because web users are experiencing these new forms of interaction on more and more sites and they will have an expectation of the same from your site too.

If you want to attract repeat visitors and want them to stay longer, your focus for the next few months should be on the social aspects of your site.

Social media uses technologies like RSS, blogging, podcasting, tagging, etc. and offers social networking (MySpace, Facebook), social video and picture sharing (YouTube, Flickr), and community-based content ranking (Digg, MiniClip) features.

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Popularity: 12%

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So you’ve optimized your website, done the keyword research, got the backlinks and everything is ethical. You’re sitting proudly on the first page of the search results. Or you’ve set up a pay per click campaign, bid on your keywords, created some ads and performance tracking is in place. Again, you’re at the top of the pile. Either way, you’re visible and people are visiting your website. But visitors aren’t converting into leads, prospects or customers. What’s going wrong? Well your website may be visible, but is it connecting?

Having attracted visitors to your website through prominent search engine placements, it is vital not to lose them by failing to connect. Different visitors will have different priorities and levels of satisfaction. In order to reach and retain as many as possible and to maximize the chances of conversion, you should consider your site’s usability and accessibility.

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Popularity: 18%

At ad:tech 2007 (booth #830), MediaTrust, Inc. officially announced the creation of its Search and Social Media Optimization (SSMO) Division. Scott Parent, social media and technology expert, has been appointed vice president of the division.

Parent comes to MediaTrust with many years of success in audio and video production and media optimization. Parent created and popularized American Cliché, a weekly podcast that covers news outside of mainstream with a political twist. The podcast is featured on Adam Curry’s PodShow network and enjoyed a year-long run on Sirius satellite radio. In addition, Parent was a co-founder of 8BallRadio, a pioneer in the online radio movement.

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Popularity: 8%

Social media optimization is a great derivative of search engine optimization that offers integrating changes to websites and blogs immediately and allows better linking of the sites to its affiliates. This focuses on increasing the visibility of sites that are generated by social media searches. Social media motimization also allows frequent updates of posts on vlogs, pod casts, and blogs. Facebook, del.icio.us and Digg are popular examples of Social Media Sites.

Social media optimization actually helps a blog/site to increase its link-ability. Many webmasters are reluctant about making their sites/blogs up to date. Updating content and providing readers with contemporary content is vital in social media optimization. You can create a new blog that draws in new prospects with similar minds or just incorporate and organize the content that is scattered here and there in the web for optimized viewing on a typical niche topic.

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Popularity: 8%

Someone I respect likes to refer social bookmarking as another form of SEO. Another friend says it will eventually displace SEO. I think, personally, social media - and not just bookmarking, but all social media - is a form of Internet marketing that is outside of the realm of SEO, but that has some SEO benefits.

What I mean is, you can build a nice solid link building campaign through social networking, bookmarking, and other social media. But that’s not its primary purpose nor is it the primary benefit. Social bookmarking is better utilized as a traffic tool. Sure, you can increase your link popularity and search engine positioning by adding a lot of links to your portfolio, but if you don’t have really useful social content then all you have are links.

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Popularity: 13%

Internet have changed our life style to a great extent that we trust on it for every small thing we are involved in. In fact, it is a best manner to acquire connected with our household and friends, as we are constantly swindling between the pendulum of clip and work. The up-to-the-minute one to catch up the attending is societal mass media optimization. It is in fact, a perfect manner to churn out eternal profits. Moreover, cyberspace is a greatest platform for sharing and interacting.

Social mass media optimisation have go one of the most popular method through which one can interact and addition cognition on assorted serious and miscellaneous subjects and issues. It have in fact raised the degree of cyberspace services by enhancing the visibleness of the land land site and at the same clip getting the site a higher rank amongst the celebrated hunt engines like Google, MSN and Yahoo. Sociable mass media optimisation however, affects carefully planned and laid out schemes that assists many websites in gaining popularity and more than business. What exactly is societal mass media optimization? Well, it is a set of methods that bring forth promotion through cyberspace and link online communities and websites together.

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Popularity: 7%

Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves. Social Media Optimization is improving the linking structure of the websites by making it highly visible in social media searches.

Social media can take many different forms, including text, images, audio, and video. The social media sites typically use tools like message boards,forums,bookmarks, communities etc.

Social media has a number of characteristics that make it fundamentally different from traditional media such as newspapers, television, books, and radio. Social media does not have a finite limit: there are no set number of pages or hours. The audience can participate in social media by adding comments or even editing the stories themselves. Content in social media can take the form of text, graphics, audio or video. Different formats can be mixed. Social media is typically available via feeds, enabling users to subscribe via feed readers and allowing other publishers to create mashups.

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Popularity: 9%