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How Big Data Can Help Your Digital Marketing Campaign

Big Data Can Help Your Digital Marketing Campaign

One of the biggest struggles and perhaps biggest opportunities for social media marketers is interpreting and acting upon qualitative information, rather than getting caught up in big data. Trying to extrapolate useful data from thousands upon thousands of posts may seem insurmountable, but due to a recent partnership between Google and Twitter last May, its relevancy in the marketing realm cannot be discounted. At that time, Twitter granted Google access to its firehose, which sprays nearly 9,000 tweets per second, into “crawlable” results. The intention for this is to provide timely information as soon as it becomes available. This was ... Read More »

Five Ways to Find Blog Topics Ideas Using Social Media

Find Blog Topics Ideas

What to write about? What to write about? What to write about? This is a question that keeps creeping into a bloggers mind every now and then. For me, it’s something that often bothers me while I’m showering, travelling, feeding my cat, and going about the daily humdrum of my life. Note, I am someone who is deemed to be tremendously creative. However, finding the most insightful, interesting, trending and educational topic in my blog’s niche every day, and I mean every day, is not a piece of cake. Sometimes, it can take hours of thinking and contemplating. They say ... Read More »

Social Media Is A Lead Generation Gold Mine

Social Media Is A Lead Generation

In 2015 we lean on social media for just about everything. It’s how we communicate with our friends and family and where we get our news and laughs. More importantly (I believe), it’s where we ask for and give advice. And yet most of us are missing out on what’s right under our noses – sniffing out business on social media networks. Think about it. How many times have you come across a post asking, for example, “Does anyone know a good web developer?”, or a tweet that just flat out states, “I need to find a new dentist.” Those ... Read More »

12 Most Damaging PR Disasters Of the 21st Century

Most Damaging PR Disasters Of The 21st Century

It’s never going to be a simple life in the public eye, but some businesses and brands don’t make it easy for themselves. We’re only human, but in today’s (often big and scary) digital world, mistakes can be amplified to brand-damaging extremes. All it takes is one questionable tweet and a storm can erupt globally in a matter of minutes. From a customer standpoint, this immediacy is brilliant as it means brands and businesses must be more transparent than ever before in order to neutralize unhappy consumers or employees on a rampage. For the brands themselves, however, the nature of ... Read More »

Increase Your Brand’s Social Media Presence with Personalized Interactions

Increase Your Brand’s Social Media Presence With Personalized Interactions

Have you ever felt annoyed by a Fan or Follower on social media because all they do is promote their brand? While it’s no sin to do so, excessive online advertising is a common mistake a lot of digital marketers make. Even so-called experts commit this blunder. It could be in the form of Tweets or Promoted Posts; but it’s definitely annoying if businesses talk about nothing but themselves. Look at the profiles of some of your favorite brands. What percentage of their posts is promotional? How often do they engage with their Fans? How does YOUR business fare in ... Read More »