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It’s All About .SOCIAL Domain

get .social domain, brand your social media presence

Social media networks come and go. How many of us remember MySpace? How about Xanga? LiveJournal anyone? The beauty of a .SOCIAL domain is that it evolves with you, and can redirect to Facebook today, Twitter tomorrow, and the social media platform of the future the following day. But even if the social media platform of choice is changing faster than most people change out their toothbrush, the influence of third party platforms on the internet continues to grow. There are currently nearly 3.5 billion internet users around the world, and over 2 billion active social media users. Gone are ... Read More »

Note These 12 Do’s and Don’ts For A Remarkable #Hashtag

Do's and Don'ts For A Remarkable Hashtag

The majority of people will agree to the fact that Hashtags have become a whole new epitome for effective communication especially the marketers who voice their brands with the most creative hashtags. But, not everyone is wary of the proper way of using hashtags. If used appropriately, hashtags (# signs that help to create the line of difference in social media content) makes finding the relevant content quite easy for the users. They make your message more visible and highlighted, which in turns helps to boost the social shares. On the contrary, if not used properly, they can adversely affect ... Read More »

Social Media Marketing: 4 Things Your Shrink Probably Didn’t Tell You

Shrink Probably Didn't Tell You

Ever wondered why so many industry thought leaders and business gurus recommend social media marketing? By simple virtue of the ubiquity and pervasiveness of social media today, thinking social when developing marketing and communications strategies is important for many businesses — for some, perhaps even essential. But what makes social media such an effective tool in marketing and communications? What gets a consumer from nonchalant, to ‘like’, to buy? Research suggests some pretty interesting socio-psychological mechanisms that are integral to the success of social media as a tool of influence. Recommended Reading: HOW TO: Convert Followers Into Customers? Commitment and ... Read More »

The Power of Influencer Marketing

Power of Influencer Marketing

Whether we like to admit it or not, our decisions are heavily influenced by the opinions of those who we look up to. Why are young children so keen to model the decisions of their older siblings? We can let psychologists answer that, but it is important to remember that our audience is not so different. Why Use Influencer Marketing? There are many ways to think about marketing that can help companies make more insightful decisions, but oftentimes, applying Ockham’s razor is a valuable exercise. One of the simplest ways of thinking about marketing is in terms of Messenger, Message ... Read More »

Your Business Is Failing Modern Customers (Infographic)

Your Business Is Failing Modern Customers

The data and infographic come from New York Times best-selling author and customer service expert, Jay Baer, who researched the rise of customer complaint trends for his sixth book, Hug Your Haters. Written as a response to the rise social media customer backlash, Hug Your Haters argues that the mindset to “pick and choose” as to when to respond to criticism is an incredibly costly mistake for many businesses. Here are some data points: 80% of businesses think they deliver superior customer service – but only 8% of customers believe they receive it. 82% of US consumers say they’ve stopped doing business ... Read More »