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12 Most Damaging PR Disasters Of the 21st Century

Most Damaging PR Disasters Of The 21st Century

It’s never going to be a simple life in the public eye, but some businesses and brands don’t make it easy for themselves. We’re only human, but in today’s (often big and scary) digital world, mistakes can be amplified to brand-damaging extremes. All it takes is one questionable tweet and a storm can erupt globally in a matter of minutes. From a customer standpoint, this immediacy is brilliant as it means brands and businesses must be more transparent than ever before in order to neutralize unhappy consumers or employees on a rampage. For the brands themselves, however, the nature of ... Read More »

Increase Your Brand’s Social Media Presence with Personalized Interactions

Increase Your Brand’s Social Media Presence With Personalized Interactions

Have you ever felt annoyed by a Fan or Follower on social media because all they do is promote their brand? While it’s no sin to do so, excessive online advertising is a common mistake a lot of digital marketers make. Even so-called experts commit this blunder. It could be in the form of Tweets or Promoted Posts; but it’s definitely annoying if businesses talk about nothing but themselves. Look at the profiles of some of your favorite brands. What percentage of their posts is promotional? How often do they engage with their Fans? How does YOUR business fare in ... Read More »

Beyond “Mobile Friendly” – Three Strategies to Move Faster Than Google

Strategies to Move Faster Than Google

For the moment, let’s presume that the Apple Watch takes off and becomes the next big thing. It may happen. In 2007, it was hard to believe that the iPhone would change all of mobile. It’s entirely possible that soon tens of millions of people are walking around with their primary internet interface on their wrist. How big is that screen? Slightly bigger than a postage stamp? I suggest you think long and hard about the future of content marketing on increasingly smaller devices and on devices no longer directly connected to the idea of a “computer”. Google’s mobile integration ... Read More »

Forbes and rFactr Team Up To Launch Social Sales System Forbes Socialport

Forbes SocialPort

Leveraging social media platforms like – Facebook, Twitter, and LinkedIn, to engage potential customers early in the buying cycle has become a popular strategy for b2b sales organizations nowadays. In order to aid them in this process, here comes Forbes SocialPort, a social communications management system that optimizes marketing content of companies across all social platforms and enables their sales teams to make incremental revenues. This social communications management system comes from North Carolina-based social platform technology company rFactr. Forbes Media, which has an equity stake in rFactr, has agreed to license the Forbes name to brand SocialPort product offering ... Read More »

Top 7 Social Media Sites for Teaching and Learning

Social Media Sites for Teaching and Learning

Twitter and Facebook may be common nowadays and anyone can join it anytime for free, but today there are hundreds of other social media sites that help students enhance learning and teaching. In this blog, we shed light on top 7 social media sites that completely change the way you share information and communicate. Today, Social media has changed a lot the way people share information and communicate with one another in their professional and personal lives. A lot of students around us are familiar or are on different social media sites like Twitter and Facebook, but there are a ... Read More »