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Archive for the ‘Social Media’ Category

Are Companies Missing a Social Opportunity?

May 9th, 2012

Guest Authors

A new social media study released by Market Force Information suggests that companies are more influential on social media channels like Facebook and Twitter than many think. The study found that 81% of U.S. consumers are influenced by their friends’ social media posts, while a comparable 78% reported being influenced by posts from businesses. One of the significant takeaways from this research is that companies participating in social media may have a large role in influencing purchase decisions.

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Posted in Facebook, Social Media, Social Networking

Tags: Small Business

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10 Tips for Packaging Your Message for Social Media

May 9th, 2012

Guest Authors

Social media has come a long way since the early prototype of Facebook was developed in a Stanford dorm. Over the years, several social media channels came, conquered, and died a silent death. Social networking platforms paved the way for social media marketing and social business, giving businesses an opportunity to build stronger relationships with their customer base.

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Posted in Facebook, Social Media, StartUp

Tags: Small Business

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Nimbuzz Introduces Messenger API and Chat Buddy Developers Program

May 9th, 2012

Social Guy

Nimbuzz, the most comprehensive mobile VoIP and IM provider, opens its Messenger API with launch of Chat Buddy Developer Program (CBDP). This initiative is expected to help brands, publishers, and independent developers get access to the 90 million Nimbuzz users from across 200+ countries.

The CBDP allows developers to build chat buddies across various verticals such as Cricket, astrology, shopping, games, news, besides utilities such as ticketing, movie reviews, classifieds, etc. Nimbuzz has launched a separate developer section to help handhold the developers, trying to gain the first mover advantage on one of the biggest mobile platforms.

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Posted in Mobile, Social Media

Tags: Apps, Instant Messaging, VoIP

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Which Social Media Outlets Are Most Effective For Your Rankings (INFOGRAPHICS)

May 9th, 2012

Guest Authors

The standard industry opinion about social media when it comes to search engine optimization is that it has little, if any, effect on a website’s ranking. Therefore all social media is useful for according to some professionals is the ability to generate massive amounts of traffic in a short period of time if your following is large enough.

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Posted in Infographic, Social Media

Tags: SEO

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Does Tumblr Launching a New Facebook Timeline Integration Make It a More Viable Marketing Option?

May 8th, 2012

Social Guy

Wordpress is still a popular option, but it is no longer running away with the race in the blogosphere. The open-source blogging platform now has some stiff competition in the form of Tumblr. Owned and operated by the New York-based company of the same name, the site has nearly 50 million blogs online and a retention rate nearly twice that of Twitter, according to statistics. Slowly but surely, the fast growing blogging service has been attracting the attention of the business community, and thanks to a new relationship with Facebook, its marketing value has just increased big time.