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The Underdog’s Secret: How Sponsored Content is Helping Startups Level the Playing Field

How Sponsored Content is Helping Startups

How do you know when a company stops being a startup and has become an established company?  Established companies advertise in “traditional” means: television, print, outdoor, etc.  While startups would love to have this massive reach, their size and risk profile usually prevent them from doing so.  Startups don’t engage with these forms of advertising because of: High fixed costs These mediums require creative production that has a high fixed cost that startups cannot compete here.  The cost of a print ad, billboard, or commercial is prohibitively expensive, and the company hasn’t even gotten any eyeballs on it yet.  Startups ... Read More » Giving Social Media Content A Context

It’s been said that content is king, but we’re rapidly approaching a stage where the sheer amount of content available is becoming so overwhelming that it becomes increasingly difficult to find the content that is relevant to you. Even the content that seems obviously relevant to us – content we ourselves or our friends and family have posted – is hopelessly scattered across the internet, appearing on multiple social media networks, apps, and platforms. In order to see the complete online version of any of your real-life experiences, currently you need to waste time and energy checking multiple feeds. While ... Read More »

5 Ways to Gain Focus, Clarity and Purpose Before You Start Your Business

Before You Start Your Business

“What business would you like to start?” - I’m not sure. “How do you plan to run your business?” - I don’t know. “How much will you need to invest? When will you break even?” - I have no idea. “Will you be successful?” - I hope so! Not a pretty picture, this one. Any entrepreneur reading this – and that might be you – would want to give better answers to questions like that. Thankfully, that’s not the hard part although running a business is certainly challenging. Starting and running is a business is the real thing. Not everyone ... Read More »

5 Reasons Why a Startup Needs to Report to Their Investors

Startup Needs to Report to Their Investors

The web is full of articles and tips on how to find the right investor and secure funding for a startup. Accelerators, incubators, workshops, events, blogs and other programs or initiatives all dedicate themselves to helping startups find various sources of funding. But what happens after the Startup receives investment? How does the startup build a relationship with the investor? How is the startup expected to update investors? This is where the startup community often lacks information. Here is an approach that will make your startup stand out from the mediocre or inexperienced startups who don’t know what to do ... Read More »

Flash VS. HTML5 – Choosing the Right Platform for your Startup Business Site

Flash VS. HTML5

Virtual visuals are everything nowadays in the business world, and for every startup business, the creation and maintenance of a great website can help you start off on the right foot. However, choosing the right platform to build your website on can be difficult. Two of the top visual web platforms today are Adobe Flash and HTML5. Flash has been around for nearly 20 years, and looks to be sticking around for a while because it is still massively used worldwide by over a billion people to create stunning visuals such as animation, sounds, and video. HTML5, on the other ... Read More »