Meezoog, the first trust network for dating, will be launched this week. It is based on a unique technology to calculate “social trust” between virtual strangers to prevent the use of fake identities. It allows singles to find their matches in a safer environment, with some help from their family and friends.

Meezoog is the first social network to employ a profound technology to address the usage of fake identities and profiles. Unlike prevailing approaches, it imitates the societal way people build their trust with other people. Meezoog’s “social trust” (aka “social proximity”) reflects people’s relationships in the real world and the ways in which they are connected to each other.

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PlaySpan, the leading provider of digital goods micro-transaction and payment solutions, secures $16.8M in Series B investment from Easton Capital Group, Menlo Ventures, Novel TMT Ventures, STIC and other undisclosed investors.

This new capital brings the company’s total venture funding to $24M. The new funding will be used to expand into Europe and Asia and to grow PlaySpan’s global publisher and user-base.

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KickApps, the industry’s leading on-demand social media, video player and widget platform, closed its Series C funding of $14 million. The round was led by North Atlantic Capital, with participation from existing investors Softbank, Spark Capital, Prism Ventures and Jarl Mohn, former CEO of Liberty Digital, Inc.

Concurrent with the investment, Mark Morrissette, managing director from North Atlantic Capital, has joined KickApps’ Board of Directors. The funds will be used to accelerate KickApps’ expansion into new markets and continued product innovation.

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Personalized video recommendation solution simplifies the video discovery experience, increasing video views and user engagement, which in turn increases video monetization for video publishers.

Isral-based Video recommendation provider, Taboola secures $4.5 million second round of funding led by Evergreen Venture Partners. In this round of funding, Evergreen was joined by a group of strategic Israeli & American angel investors.

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VibeAgent, the hotel search engine, has raised $3 million in Series A investment capital to support its goal of becoming the world’s leading hotel search engine. Investors participating in VibeAgent’s Series A round consist of a small group of successful executives in the software, travel, and private equity industries.

VibeAgent helps travelers find the perfect hotel at the best available price. The site searches over 30 leading travel and hotel sites to consolidate rates, availability, and hotel content on over 140,000 hotels, providing its users access to the largest hotel selection and best room rates available online.

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