This list encompasses all of hottest social media marketing tools you will want (and need) to use in this new year. These tools cover everything from content creation to content marketing. You can find tools in here that help you find which keywords you should use, to who is actually searching for what you offer, and even tools that help you in the final big step of launching a successful advertising campaign. A few tools listed will also help simplify your life by combining all of your social media accounts on one singular site. TrendSpottr – This site can aid ... Read More »

If you don’t know, Pinterest is the social picture sharing site started by Ben Silbermann during the recession after quitting his job at Google. Pinterest is now one of the top 50 most trafficked sites in the world with over 25 million visitors in the US alone.  But the big issue facing this startup like most is that the site has not come up with a means of revenue from all that pinning. This is side issue, as many startups have spawned side companies that work alongside them like the tweetie app which was later bought by twitter and renamed ... Read More »

Last year, U.S. tech company advertisers continued to increase ad and promo spending so much so that Google, Amazon and Apple are listed among the six companies with the highest ad-spending growth rates. Google has one of the highest 2011 ad-spending growth rates, and the highest among tech companies. In 2011, Google doubled its global advertising and promotion spending to 1.5 billion. It is expected that in 2012 the Internet will surpass newspapers as the nation’s second largest advertising medium, behind TV. Click Image to Enlarge/Full View Source: OnlineBusinessDegree.org Read More »

OpenX is partnering with Samsung Electronics to power Samsung AdHub’s Global Private Mobile Ad Exchange, bringing the world of real-time digital ad trading to hundreds of millions of smartphones and tablets. The new exchange – the Samsung AdHub Market, powered by OpenX – will be available to advertisers wishing to advertise on mobile-specific inventory. The partnership creates the first mobile private exchange formed by one of the world’s leading digital device manufacturers and is part of Samsung AdHub’s vision to provide sophisticated targeting solutions for advertisers. By offering Real-Time Bidding capabilities, the exchange enables application developers to maximize their ad ... Read More »

To find and reward the most innovative, enterprising new companies in digital marketing, ad:tech San Francisco – Startup Spotlight Series competition is here. 16 startups will compete in four categories: Social, Mobile, Video, and Data & Targeting. The Startup Spotlight Series competition started in January when ad:tech invited a group of agency executives, venture capital firms and entrepreneurs to be the judges. After dozens of companies answered the call for startups, the judges narrowed down entrants to just 16 finalists. During the Startup Spotlight Series sessions at ad:tech San Francisco, the companies will pitch their platforms as if they were ... Read More »